7 Ways to Take Back Control of Your Go-to-Market and Get Revenue Growing

Signals Podcast Network

English - December 11, 2023 21:53 - 28 minutes - 26.1 MB - ★★★★★ - 15 ratings
Marketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to get Marketing & Sales Speaking the Same Language

Next Episode: How to Utilize LinkedIn to Increase Your Revenue

Mark Kilens, CEO & Co-Founder of Tack. Mark spoke at the Demand Gen Summit, discussing how companies can take back control of their go-to-market strategies to drive more revenue. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:18 - There is a need for businesses to adopt a different GTM approach. The concept of “people-first” is introduced.

6:06 - Increase competition for the attention and explosion of data generation.

10:22 - Emphasize a people-first approach to marketing and create memorable experiences.

16:00 - Examples of how events can act as catalysts for creating engagement, fellowship, and leads.

20:01 - Trends are observed in the data.

21:57 - There is a lot of richness in first-party data. It has a large role in event-led growth.

27:43 - Closing Remarks.