How to Take AI-Assisted B2B Content Marketing from Creation to Conversion

Signals Podcast Network

English - September 05, 2023 17:00 - 33 minutes - 30.4 MB - ★★★★★ - 15 ratings
Marketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Ultimate Guide to Intent Data with Chris Rack

Next Episode: Navigating the AI Frontier: Exploration and Implementation

Maria West, VP of Marketing at VIB, and Katie Dematteis, Co-Founder of Amateurish Production, recognize that there is so much that AI can do when going from creation to conversion with marketing content. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:49 - Surveyed customers on marketing trends

3:24 - Definition of generative AI

4:23 - Statistics on adoption of AI

5:52 - How do you see AI generated ideation or content fitting into your larger strategy moving forward?

9:30 - Results from survey

10:29 - How do individuals see themselves self-applying AI into different areas of their marketing strategy?

13:20 - Content personalization has the next best potential, after creation.

15:51 - What are some advantages or disadvantages of using generative AI content for both production and distribution?

17:43 - Biggest concerns implementing generative AI

21: 38 - What are some ideas that you have for how to distribute or syndicate AI generated content?

26:38 - How do you think businesses can use AI to improve their lead generation?

30:53 - Concluding Remarks