GA4: Are You Doing It Wrong?
Signals Podcast Network
English - December 12, 2023 20:07 - 19 minutes - 17.5 MB - ★★★★★ - 15 ratingsMarketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Radical Reinvention: 5 Lessons Learned from the Racetrack
Mia Umanos, CEO of Clickvoyant. This speaker from the Demand Gen Summit discusses how to utilize Google Analytics 4, best practices, and simple use tools. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
4:17 - What are white paper downloads?
5:14 - Importance of behavioral data.
7:34 - Event parameters in Google Analytics. Yale and Harvard references.
12:38 - Analysis of user experience on websites. Focus on importance of understanding user needs and behaviors.
13:25 - strategies for website analysis. Create a spreadsheet for user experience features.
16:36 - Developing a custom event parameter list for GA.
18:38 - Closing Remarks.