12 Key Points that are Underway in Changing Marketing for the Future
Signals Podcast Network
English - September 05, 2023 17:00 - 29 minutes - 27.3 MB - ★★★★★ - 15 ratingsMarketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Matt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn.
Useful Timestamps:
0:51 - What is marketing going to look like in 2-3 years?
4:34 - 1) Prioritize owned vs. rented land, meaning, leverage your opportunities
6:32 - 2) Data is more important than Demand
8:09 - 3) Ecosystems & relationships are currency
9:22 - 4) Demand and brand are better balanced
11:38 - 5) Buying committees are way more complicated
13:37 - 6) Omni is everything
15:27 - 7) Humans and machines learn to co-exist
17:41 - 8) Sales Enablement > Demand Generation
20:11 - 9) Centers of excellence are table stakes
22:24 - 10) New roles that don't exist today
24:50 - 11) The customer journey is a loop (not a line)
26:15 - 12) Fundamentals matter more than ever before
28:39 - Concluding Remarks