21st Century AI Revolution
Signals Podcast Network
English - September 05, 2023 17:00 - 55 minutes - 50.9 MB - ★★★★★ - 15 ratingsMarketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Dave Elkington, the founder of Inside Sales, and Pete Ketchum, CMO at Signals, recognize that there is much to discuss regarding AI. This Keynote from the AI Revenue Summit breaks out what AI is, what to watch out for, and how your companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:23 - What’s the definition of Generative AI?
6:01 - What is the key role of Sales and Marketers in the Market?
7:13 - Why have we hit such an AI Revolution over the past 8-10 months?
12:13 - We all know how big AI is; how big is it?
15:15 - Disruption of AI
17:28 - What does AI mean for the B2B space? What are the misconceptions?
21:40 - Process of Using AI to run analysis on data
23:31 - How to get started with an AI Strategy Plan
26:20 - Experimentation that companies should be doing right now
28:50 - Example 1: How a secretary increased productivity with AI
30:59 - Example 2: How an Investment Partner saved dozens of hours with AI
33:00 - How to scale AI Technologies appropriately
35:50 - How to Leverage AI to Generate Revenue
38:10 - How Signals is using Generative AI to track visitor behaviors and predict the likelihood of that visitor becoming an MQL or SQL
39:10 - Ways to use AI: Content Generation
40:18 - Ways to use AI: Generate a Marketing Video
44:08 - Advice for Start-Up and Bootstrap Companies
46:18 - How will AI impact my current job and role?
49:0 - Advice for those who are unfamiliar with AI or don't be too early of an adopter: What methods can they use to validate some decisions and implement the product
52:00 - Concluding remarks