How to Blend ABM and Demand Gen to Drive More Revenue

Signals Podcast Network

English - December 11, 2023 20:58 - 29 minutes - 26.6 MB - ★★★★★ - 15 ratings
Marketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Vladimir Blagojevic, Co-Founder of FullFunnel.io. Vlad spoke at the Demand Gen Summit, discussing the best ways to blend ABM and Demand Gen in order to drive more revenue. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

00:17 - Introduction to ABM and demand generation.

2:38 - How to build a customer journey map to build demand.

5:27 - Understand missed opportunities.

6:33 - Identifying common misses in company strategies.

14:53 - What is first-party intent data and account interest?

20:52 - Different ABM playbooks and engagement strategies.

21:29 - Target the buyers’ research hypothesis testing.

22:40 - How to work on content co-creation.

23:47 - ABM Efforts.

24:52 - Personalized direct mail campaigns.

27:03 - Engage in niche communities for technical audiences.

27:42 - Closing Remarks.