Signals Podcast Network

Hippo Highway: Steering ChatGPT - A Tactical Guide to Writing Subject Lines and Winning Campaign Ideas

Steve Error, Sales Director at Signals, Jordan Crawford, Founder of Blueprint, and Dan Baird, Co-Founder & Product Lead at Wrench.ai, bring to light the different uses ChatGPT offers. These speakers from the AI Revenue Summit discuss winning campaign ideas and how AI can be used efficiently. To stay current on our latest events, follow us on Linkedin.  Useful Timestamps:  3:53 - AI and Key Concepts 6:31 - GPT's explained 10:41 - Campaign ideas and custom instructions 12:50 - Who are the...

The Ultimate Guide to Intent Data with Chris Rack

Chris Rack shares his experience and knowledge of how to source, interpret, and strategically make use of intent data.  

Overcoming Setbacks and Failure to Achieve Success

Sean Hackner shares the importance of persevering and not giving up, even when facing setbacks and failures.

Actionable Intelligence: Looking into the Future of Marketing and Sales

Bob Samuels shares his experience and insights on actionable intelligence. He discusses how to understand, organize, and strategically sort through intent data. Lastly, he comments on ABM and the future of B2B lead gen.  

How to Make Data Driven Decisions that Influence Revenue

William Tyree discusses how to get into a data driven mindset in order to influence company revenue. He talks about how to make strategic data driven decisions and what metrics to focus on while doing so. Lastly, he emphasizes the importance of team collaboration and considering input from outside the marketing team for improvement ideas.  

Tactics and Strategies for Team, Social, and Executive Selling

Kris Rudeegraap outlines the best strategies in team, social and executive selling. He shares his experiences from working at Sendoso and offers suggestions for success.

Micro-ABM and Other Strategies Used in Successful Sales and Marketing

Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like.  

A Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin

Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry.  

How to Achieve Extraordinary Results When Building Your Brand

Udi Ledergor shares his experiences - including successes and failures - while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers' lives.

How to Create a Best in Class Partnership with your SDR Team

Bill Glenn outlines how to successfully strengthen relationships with your SDR team and how doing so will lead to success across the board.

Paid Media Engine: How to Move More People Through the Funnel with Gavin Tanner

Gavin Tanner introduces a unique funnel approach utilizing a paid media engine. He outlines how to get started using a visual flowcharting tool and explains the benefits and drawbacks of this strategy.  

Podcasting 101: Reflections on 100 Episodes with Billy Bateman

Creating Customer-Focused Content with Trisha Wiles

Creating Content that Actually Converts with Nicole Pecaro

Nicole outlines how to plan and execute an effective content marketing strategy.

How CMOs can Drive Success in Turbulent Times

Overview Monica outlines the ways marketing can contribute to the success of an organization, including focusing on results, believing in your team, and learning fast. Speaker Monica is a high energy marketing leader with extensive experience building and leading teams, leading transformation, driving business success through customer-centric marketing strategies, and creating demand generation capabilities to achieve aggressive objectives in high-growth, dynamic organizations. Expert i...

Elements of Revenue Marketing Success with Mark Emond

Why Marketing & Dev need each other with Jennie Larsen

Overview  Jennie outlines the way that marketing and dev can work together to attract and keep customers. Guest Jennie is a serial entrepreneur and have been learning, growing, and stretching in that world for over 22 years. She is Marketing Director at DevSimplify.

How to Get more Booked Meetings with Scott Logan

Overview Scott outlines the how and why of the calendar-first approach, a radically effective new approach to getting booked meetings. Speaker Scott, VP of Marketing at Kronologic, is an experience demand generation leader who builds strategies to grow B2B companies. Note: this episode was taken from the Demand Gen Summit Spring 2021.

Having Fun in B2B Marketing with Mark Huber

Mark believes in a fun B2B marketing strategy where the people at your company post on LinkedIn in a fun, organic way. He outlines his tips for social media success.

Lead Gen vs. Demand Gen: How to Make the Switch with Chris Walker

Account-Based Podcasting Strategy with Bernie Borges

Humanizing Sales with Unique Experiences with Dale Dupree

Overview Dale explains his radical new approach to sales- creating memorable experiences and human connections. Speaker Dale is leader of The Sales Rebellion. He is a sales trainer, teaching the masses (both individuals and entire companies) how to choose legendary for their sales career. He is a dad, jedi, podcast host, sales therapist, public speaker, and author.

Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects.

An Essential Intro to Programmatic Advertising with Josh Aston

Josh Aston explains how programmatic is different from traditional marketing and how to make your programmatic strategy effective.

The Sales Development Framework with David Dulany

David outlines important points to consider when building an SDR program, including leadership, training, coaching, and culture.

Evolutionary Psychology + Marketing with Tim Ash

Tim explains how evolutionary psychology impacts marketing, including website conversions, audiences, and messaging strategy. Speaker Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influence...

A Guide to B2B Content Marketing with Manish Nepal

Manish goes over his framework and advice for creating successful B2B marketing content. They also discuss the most effective use cases for chatbots on B2B websites.

How to Shift your Digital Strategy after iOS 14 with Lauren Joyce

Lauren explains how the data collection updates with iOS 14 will affect Facebook and digital ads strategy and the adjustments to make to offset the missing data.

How to Create a Digital Strategy from Scratch with Cole Rieben

Cole Rieben outlines how he transformed and expanded Aptive’s digital marketing strategy. Website optimization, demand generation, forecasting, and brand awareness are discussed.

The Three Critical Components of Real-Time Personalization with Andrew LeClair

In this episode, Andrew discusses how real-time personalization can fix the problems in the go-to-market industry. Note: this episode was taken from Andrew’s presentation at the RevTech Summit 2021.

The How and Why of Account-Based Engagement Post-COVID with Dave Elkington

Dave Elkington, Founder and Chairman of InsideSales, discusses how to implement ABE in targeting buying committees digitally.

Chatbot Message Strategy that Converts with Mark Bryson

Mark Bryson, chatbot expert, goes over best practices with chatbot CTAs (opening messages) in this episode of Digital Conversations with Billy Bateman. They discuss best practices to maximize conversion.

Eliminating Marketing Guesswork with Mike Lewis

In this episode of Digital Conversations, Mike Lewis chats about marketing attribution, understanding intent, and other principles regarding B2B sales.

Creating Effective Chat Experiences with Chatbot Expert Mark Bryson

In this episode of Digital Conversations with Billy Bateman, Mark Bryson, Consulting Manager at ChatFunnels and chatbot expert, goes over his top strategies and tips for building effective chatbots that can increase sales and help serve customers. Learn how to use live chat, FAQ bots, and data intelligence to customize experiences and maximize sales.

Top 3 Entrepreneurship Secrets with Jason Wright

Overview: Jason Wright, Founder & CEO of Intentionally Inspired, speaks about strategies for expanding your business in digital marketing.

How to Increase Sales 20% Using Predictive Analytics with John Wall

John Wall of Trust Insights goes over how predictive analytics can help you optimize your marketing strategy. Learn about attribution modeling, data cleanliness, influencer marketing, COVID effects, and how to get started.

Revamping the Customer Onboarding Experience with Mark Colgan

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100’s of SDR’s through his Outbound Prospecting course via The Sales Impact Academy. Connect with Billy and ChatFunnels! Billy on ...

Creating Quality A/B Tests with Khalid Saleh

Khalid Saleh is the CEO and co-founder of Invesp, one of the first companies to focus on experimentation and conversion rate optimization in North America.    Connect with Billy and ChatFunnels! Billy on LinkedIn and Twitter. ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram. Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

The Secret to Motivating Your Sales Team with Jamie McCoy

David Elkington - Jamie McCoy Dip DigM is the Digital Director at Consenna Ltd. He works to connect seemingly disparate ideas to create innovative solutions to challenges. Connect with Billy and ChatFunnels! Billy on LinkedIn and Twitter. ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram. Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

2021 RevTech Survey Results with David Elkington

David Elkington - David Elkington is the CEO and Founder of InsideSales.com. Dave has a rich background in technology, venture capital and corporate development. As CEO and Chairman, he has led InsideSales.com to consecutive 50-100% year-over-year growth rates, starting with the company's inception in 2004. Connect with Billy and ChatFunnels! Billy on LinkedIn and Twitter. ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram. Check out our blog to for some great research on conversati...

Growth Organizational Strategies and Models with Heather Zynczak Former CMO of Domo and Pluralsight

Heather Zynczak - Heather is a growth-oriented tech executive. She has spent the last 25+ years in Marketing, Product and Revenue leadership positions at some of the world’s most successful tech companies. Heather spent 4+ years as Chief Marketing Officer of Pluralsight (NASDAQ: PS). At PS, she was responsible for all aspects of marketing and digital revenue. During her tenure at PS, the company grew B2B revenue over 50% year-over-year, growing revenue to almost half a billion. This growth ...

ZoomInfo's Philosophy On RevTech

Guest: Scott Sutton is the VP of Revenue Operations at ZoomInfo. He specializes in Salesforce, data analytics, data science, and working with marketing to help navigate and optimize their tech stack systems.  

Building Community for Demand

Clint Betts - Betts is the CEO and President of Silicon Slopes. Silicon Slopes is a nonprofit organization empowering Utah's tech community to learn, connect, and serve. Connect with him on LinkedIn! Connect with Billy and ChatFunnels! Billy on LinkedIn and Twitter. ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram. Check out our blog to for some great research on conversational marketing and optimizing the sales funnel! ChatFunnels just announced that we will be hosting the RevTe...

The Modern Saas Sales Leader Needs to be a Full Funnel Leader

Suaad Sait- As a high tech industry senior executive, Suaad has played leadership roles at high growth software and cloud technology companies driving value creation of over $15B. Suaad has served as a Mentor for the New Venture Creation program at the McCombs School of Business - The University of Texas at Austin. He also served as an Executive Advisory Board Member of the American Marketing Association (Austin Chapter). In, addition Suaad served as a board member and President of the Austi...

Digital Conversations 2020 Wrap Up

Guests: Jon Miller - CPO of DemandBase Jackie Hermes - Founder & CEO of Accelity Garrett Mehrguth - CEO of Directive Amanda Stevens - Director of Conversation Design David Lewis - CEO and Founder of DemandGen.com Connect with Billy and ChatFunnels! Billy on LinkedIn and Twitter. ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram. Check out our blog to for some great research on conversational marketing and optimizing the sales funnel! Thanks for an amazing year! Cheers to 2021 ...

Website Conversion Rate Optimization with Chris Dayley

Chris Dayley- My company helps businesses see an average of 30% increases in revenue on their websites using A/B testing strategies. I have been in the world of Conversion Rate Optimization (CRO) for 8 years now, and have developed a proven 3 step strategy that has generated results for hundreds of companies. Connect with him on LinkedIn! Connect with Billy and ChatFunnels! Billy on LinkedIn and Twitter. ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram. Check out our blog to for s...

4 Keys to Better Product Marketing

Daniel Kuperman - I am passionate about helping B2B companies tell their stories in ways that resonate with buyers, partners, and analysts. Transforming complex product offerings into clear value propositions is something I thrive on as well as everything that supports an effective go-to-market strategy (sales enablement, demand generation, and all in between). Those who work with me like my sense of humor, my nerdy inclination to Star Wars, and candor. I like to mentor employees (whether yo...

The Billion Dollar Funnel Tear Down with Jim Huffman CEO of GrowthHit

Jim Huffman, CEO of GrowthHit, a growth marketing consultancy specializing in CRO. Author of the Amazon best seller, The Growth Marketer's Playbook, a book that pushed Seth Godin off the #1 spot for 72 hours.) Grown two startups from idea to $10M in sales. Spent over $4M on Facebook ads. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. International speaker that's lead growth workshops at Fortune 500 brands including FedEx, Hot Wheels, Intuit, Sephora, OREO and more. C...

How to Recruit Top-Notch Sales People

Royce Robbins is an experienced and accomplished Leader and Speaker with a proven record at developing effective operation strategies, overseeing critical technology infrastructure projects and implementing winning growth strategies in a dynamic, effective, and targeted team-based environment. Over 14 years experience in both sales and recruitment, with a focus on coaching and mentor people to better performance and revenue growth. Connect with him on LinkedIn! Connect with Billy and ChatFu...

Darryl Praill’s Number One Secret to Marketing ROI

Darryl Praill is the Chief Revenue Officer at Vanilla Soft. By education he is a computer programmer. He has worn many hats including CMO, SVP of Sales and Marketing and VP of marketing and strategy.  He is a big fan of marketing and has been a CMO multiple times. He's also raised over 100 million dollars of VC funding and gone public twice. Connect with him on LinkedIn! Connect with Billy and ChatFunnels! Billy on LinkedIn and Twitter. ChatFunnels on LinkedIn, Facebook, Twitter, and Instag...