Micro-ABM and Other Strategies Used in Successful Sales and Marketing

Signals Podcast Network

English - October 17, 2021 10:00 - 21 minutes - 18.3 MB - ★★★★★ - 15 ratings
Marketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like.