Growth Organizational Strategies and Models with Heather Zynczak Former CMO of Domo and Pluralsight
Signals Podcast Network
English - February 07, 2021 11:00 - 43 minutes - 40 MB - ★★★★★ - 15 ratingsMarketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Heather Zynczak - Heather is a growth-oriented tech executive. She has spent the last 25+ years in Marketing, Product and Revenue leadership positions at some of the world’s most successful tech companies.
Heather spent 4+ years as Chief Marketing Officer of Pluralsight (NASDAQ: PS). At PS, she was responsible for all aspects of marketing and digital revenue. During her tenure at PS, the company grew B2B revenue over 50% year-over-year, growing revenue to almost half a billion. This growth enabled the company to IPO in 2018. Prior to Pluralsight, Heather was the CMO of Domo for almost 5 years (NASDAQ: DOMO). At Domo, Heather’s marketing organization fueled one of the fastest growing tech startups; launching the brand while company revenue grew from $0-100 million, achieving 100% year-over-year growth. Connect with her on LinkedIn!
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