3 Ways to Effectively Engage with Executive Level Prospects
Signals Podcast Network
English - December 13, 2023 16:35 - 36 minutes - 33.2 MB - ★★★★★ - 15 ratingsMarketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Peter Strohkorb, Founder & CEO of Peter Strohkorb Sales Advisory. This speaker from the Demand Gen Summit discusses how salespeople can effectively engage with executive level prospects. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
0:53 - Introduction.
2:50 - Ineffective communication strategies like pitch slapping and spamming.
10:36 - Identifying interests of the target audience, where they hang out online or in person.
18:14 - Ways of engaging with senior executive buyers, discussing business opportunities and risks.
25:31 - How to improve the sales process.
27:24 - strategies for presenting proposals to gain advantage.
31:53 - How important is consistency in business?
33:48 - Sales funnel checklist, identifying gaps, and strategies for engaging buyers.
35:38 - Closing Remarks.