SaaS Half Full
99 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 15 ratingsCreating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
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Episodes
Achieving CMO and CFO Alignment with Avnita Gulati, Visa
January 19, 2022 10:00 - 27 minutes - 25.6 MBIn this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking to build a bridge for the first time, Avnita shares crucial steps to cultivating a better working...
The Most-Downloaded Episodes of 2021
December 22, 2021 10:00 - 11 minutes - 10.9 MBIn this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 highlighting key insights. Episodes featured are: Nikki Boehm, Dylan Touhey, Christina Dell Villar, Jon Ferrara, and Mendy Werne Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull
Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility
December 01, 2021 10:00 - 29 minutes - 27.1 MBIn this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks about the unique differences between operating in the U.S. and Europe, including resource constraints, currency, language barriers, and pricing arbi...
Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion
November 10, 2021 10:00 - 27 minutes - 25.6 MBIn this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks...
How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely
November 04, 2021 14:13 - 33 minutes - 31.3 MBIn this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events. Even the term “Zoom fatigue” is fatigued. Have SaS marketers pivoted their virtual event strategies to still drive value? Nikki believes an organized, funnel-based approach to virtual events is the key to creating bottom-line impact. Listen to hear the common mistakes made i...
Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax
September 22, 2021 09:00 - 32 minutes - 30 MBIn this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax. Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together to strengthen the power of ABM. Executing paid strategies for SaaS companies, Brian has implemented paid strategies to run in tandem with ABM to bring mor...
How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web
September 08, 2021 09:00 - 25 minutes - 23.2 MBIn this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web. How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re in, listen and learn from Araks as she tackles the common mistakes SaaS marketing teams make when competing in a saturated landsca...
Making the Case For a Chief Evangelist with Ethan Beute, Chief Evangelist at BombBomb
August 25, 2021 09:00 - 29 minutes - 27.1 MBIn this episode of SaaS Half Full, Lindsey Groepper chats with Ethan Beute, the Chief Evangelist of SaaS company, BombBomb. A chief evangelist encompasses so much more than being a hype man or a hype woman for a brand. Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to the brand perception of a SaaS company. Connect with Ethan: https://www.linkedin.com/in/ethanbeute/ Learn more about BombBomb: https://bombbomb.com/ Connect with Linds...
BONUS: The Art of Breaking Sh*t with Lindsey Groepper on the Agile Marketing Podcast
August 04, 2021 09:30 - 31 minutes - 29.4 MBOn this cross-over bonus episode, Lindsey Groepper joins Muhammad Yasin and Eva Jackson on the Agile Marketing Podcast to discuss how she has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow the Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/ Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
Agile Marketing Decoded with Muhammad Yasin, Co-founder of Agile Marketing Indy
August 04, 2021 09:00 - 33 minutes - 30.5 MBIn this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin, Executive Vice President of Marketing at PERQ and Co-founder of the organization Agile Marketing Indy and its associated podcast. Having worked with Agile principles in marketing for years, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you’re an avi...
A VCs Take on Funding Announcements, with Nikki Parker, SVP Insight Partners
July 21, 2021 09:00 - 28 minutes - 26.7 MBIn this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout. Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding announcements. What is important to the VC vs. the portfolio CEO? What are the realistic expectations? Listen to hear Nikki’s perspective on goal setting and leveraging marketing to r...
The When and Why of Outsourcing SDRs with Eric Quanstrom, CMO at CIENCE
July 07, 2021 09:00 - 32 minutes - 30 MBIn this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom, CMO at CIENCE, about when and why you should outsource your sales development reps, the cost of outsourcing vs in-house and why inbound marketing alone isn’t the holy grail of lead generation. When deciding to outsource an SDR or not, Eric believes there is no single right answer. The decision is based on your SaaS business’s circumstances, goals, agenda, and how you want to get there. Tune in to hear more of E...
How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble
June 16, 2021 09:00 - 32 minutes - 30.1 MBIn this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers. When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune ...
Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity
June 02, 2021 12:07 - 30 minutes - 28.6 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map. Whether you’re a scaling company building out your martech tools for the first time, or a seasoned marketer with more tools in your stack than you can count, Justin walks through how to take inventory and build an efficient and affo...
When You Know It's Time to Sell Your SaaS Company with Norman Crowley, Founder of Cool Planet Group
May 19, 2021 09:00 - 25 minutes - 23.3 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with Norman Crowley, Founder of Cool Planet Group, one of Europe’s fastest-growing energy companies, about his journey selling his previous tech company, Inspired Gaming Group. A$1B acquisition of the company fell through just hours before the stock market crash in 2018, and Norman recounts the hours and days after. Tune in to hear the full story, plus additional insights from a serial and seasoned SaaS entrepreneur on when to ...
How CMOs Can Achieve Influence Outside the Marketing Org with Christina Del Villar, SaaS Veteran
April 21, 2021 09:00 - 26 minutes - 24.9 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with Christina Del Villar, SaaS veteran and Founder of Christina Del Villar LLC, about how CMOs can learn the language of various key stakeholders and develop influence outside of the marketing team. CMOs are fantastic at uncovering stakeholders for the business and creating messaging alignment around their products and prospects. However, they are often terrible about marketing themselves and promoting their vital contributio...
Why Your GTM Fails with Elias Rubel, CEO of Matter Made
April 07, 2021 09:00 - 31 minutes - 28.7 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with Elias Rubel, CEO of Matter Made, a B2B growth marketing agency in Silicon Valley. Elias has been around the SaaS block as a founder, marketer and now a go-to-market-strategy agency owner. Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has identified four mistakes most companies make in their GTM strategy which holds them back from explosive growth. Connect with Elias:...
The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.
March 24, 2021 09:00 - 24 minutes - 22.4 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution. In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics. Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022. Connect wit...
SaaS PR Truths and Lies with Mendy Werne, BLASTmedia
March 10, 2021 10:00 - 32 minutes - 30.3 MBIn this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner Mendy Werne, CEO at BLASTmedia, the only PR firm dedicated to B2B SaaS. BLASTmedia has a proven track record of proving media relations and thought leadership campaigns are successful tactics for clients, but PR continues to be a polarizing topic. Tune in and listen to two PR pros use their experience to debunk or support common PR statements, including ROI, the value of press releases and th...
SaaS Half Full: A Taste of What’s to Come
February 24, 2021 10:00 - 1 minute - 1.69 MBSaaS Half Full, the only podcast serving B2B SaaS marketers, has entered its second year — and it’s time to shake things up! After three amazing seasons led by host Lindsey Groepper, the demand for guests and content has never been higher. So, say goodbye to seasons! From now on, SaaS Half Full will be delivering fresh B2B SaaS insights every month — nonstop. Guests have been pulling up their seats to share their thoughts with Lindsey, so get your cocktails ready for brand new episodes st...
Backing Underrepresented SaaS Founders with John Francis, Stout Street Capital
January 27, 2021 10:00 - 24 minutes - 22.3 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with John Francis, Founding Partner at Stout Street Capital. The microfund has always focused on investing in underrepresented founders in the middle of the country, but 2020 brought to light the opportunity to also focus on those founders from underrepresented groups. John shares how 2020 encouraged Stout Street to pivot and support more diverse founders, what he believes later-stage VCs can do to help and what investing trend...
Who Owns SaaS CX with Helen Yu, Tigon Advisory
January 13, 2021 10:00 - 19 minutes - 18.2 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with Helen Yu, CEO and Founder at Tigon Advisory. Last year threw customer experience expectations for a loop, and companies wanting to win in 2021 have to adapt their CX to match. But what does success look like now? Listen as Helen shares the new drivers of customer experience and who in your company should ultimately own CX. Connect with Helen: https://www.linkedin.com/in/tigonhyu/ Learn more about Tigon Advisory: https...
The Most-Downloaded Episodes of 2020
December 30, 2020 13:03 - 12 minutes - 11.4 MBOn this episode of SaaS Half Full, Lindsey goes down memory lane sharing the most downloaded episodes of 2020 highlighting key insights. Episodes featured are: Cody Jones Simon Berg Carilu Dietrich Norman Guadagno Cassandra Jowett Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk
December 16, 2020 10:00 - 27 minutes - 25.4 MBIn this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events cancelled, Zendesk realized their traditional digital avenues for sharing content were no longer cutting it — they were getting lost in the noise with everyone else. Prelini and her marketing team pivoted in a big way, delivering the Zendesk Morning Show, an in-house news-style show hosted from Prelini’s guest bedroom. Even more impressive? The...
The Surprising Rise of WFH Sales Productivity with Ryan Barretto, Sprout Social
December 02, 2020 10:00 - 33 minutes - 31.3 MBIn this episode of SaaS Half Full, we talk with Ryan Barretto, SVP Global Sales at Sprout Social. When his sales team went remote, the traditional framework of 9-5 sales pivoted, and Ryan had to allow his sales team to work within the new constructs of an at-home office life. Offices closing around the world forced B2B SaaS sales and marketing teams to alter course in selling their products. It also changed companies’ sales cultures and left leaders worrying: Would sales productivity take...
Giving Away Your Sales Data with Jim Benton, Chorus.ai
November 18, 2020 10:00 - 31 minutes - 28.8 MBIn this episode of SaaS Half Full, we talk with Jim Benton, CEO at Chorus.ai, who joined the company the day the world locked down. Jim quickly pivoted his work style to lead a team he’s never met, and came up with the brilliant idea to share his company’s data in a unique format to help other struggling sales leaders. When B2B marketing and sales went remote, it spawned a lot of questions companies had to contend with. Was it the right time to sell products? Could they even afford to reta...
Season 3 Coming Soon
November 04, 2020 10:00 - 1 minute - 1.53 MBFollowing a season recorded during one of the strangest times, SaaS Half Full, the only podcast serving B2B SaaS marketers, is back for another round! In Season 2, Lindsey Groepper used “new normal” and “now more than ever” more times than she could count as marketing leaders from companies like Drift, Moz and Ceros shared their new pandemic-focused strategies. Season 3 brings marketers more tactical advice on the pivots 2020 demanded. SaaS leaders from companies like Cheetah Digital and...
What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital
November 04, 2020 10:00 - 33 minutes - 30.5 MBIn this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion. With nearly every annual event going digital in 2020, it’s easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend? Listen as Tim sh...
How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno
August 05, 2020 09:00 - 30 minutes - 28.5 MBIn this episode of SaaS Half Full, we talk with Norman Guadagno, CMO at Acoustic, an independent marketing cloud platform. In the midst of the pandemic’s disruptions to SaaS marketing, a new CEO joined Acoustic, bringing to Norman the opportunity to efficiently communicate his marketing team’s goals and his personal views as CMO. Listen as Norman shares his perspective on how marketing executives should navigate the first 30 days with a new CEO and how to approach marketing when your vi...
How Investing in Brand Drives ROI with Smartling’s Adrian Cohn
July 22, 2020 09:00 - 27 minutes - 24.8 MBIn this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider. As marketers, we hear the word “brand” bandied around a lot. But what does that mean for B2B SaaS companies today? Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company’s services offering. Connect w...
The State of CMO Executive Search with SEBA International’s Kate Bullis
July 08, 2020 09:00 - 29 minutes - 27.1 MBIn this episode of SaaS Half Full, we talk with Kate Bullis, Co-founder and Managing Partner at SEBA International, an executive search firm specializing in placing CMO roles. In the state of the current economy, how has executive search been affected? Kate analyzed data from more than 20 search firms — including her own — and uncovered a surprisingly positive outlook. Listen as Kate shares her findings, including where companies often fall short in executive search efforts, the tech CM...
The Dangers of “Volume Marketing” with Moz’s Christina Mautz
June 24, 2020 09:00 - 37 minutes - 34.1 MBIn this episode of SaaS Half Full, we talk with Christina Mautz, CMO and interim CRO of Moz, an SEO and local search platform. SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and customers with personalization rather than volume? Listen as Christina shares how targeted, personal...
When "Digital-First" Became "Digital-Only" with Ceros’ Simon Berg
June 10, 2020 09:00 - 22 minutes - 21.1 MBIn this episode of SaaS Half Full, we talk with Simon Berg, CEO of Ceros, an experiential content creation platform. Marketers are now contending with a digital-only world, where your online presence is your only presence - and highlighting cracks in companies’ content experiences. From who actually owns it to how it’s measured and evaluated, marketers suddenly face tough questions. How can they better command content experiences while also ensuring they talk with customers rather than at ...
Navigating the New Normal with Drift’s Kate Adams
May 27, 2020 09:00 - 27 minutes - 25 MBIn the first episode of Season 2 of SaaS Half Full, we talk to Kate Adams, VP of Marketing at Drift. Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out? Listen as Kate shares how companies can succeed in making the big switch to all-digital and where B2B marketers should double ...
SaaS Half Full: Season 2 Coming Soon
May 20, 2020 09:00 - 1 minute - 1.26 MBAfter breaking into the top 100 marketing podcasts in its first season, SaaS Half Full, the only podcast serving B2B SaaS marketers, returns for another round! In Season 1, Lindsey Groepper shared drinks with brilliant marketing minds from companies like Zapier, IBM, 6sense, and G2. They covered everything from scaling a rock star marketing team to the truths and myths about ABM. Season 2 promises fresh insights from incredible guests from companies like Drift and Moz. Lindsey invites ...
006: Building a Rockstar Marketing Team with G2’s Adam Goyette
March 25, 2020 01:00 - 34 minutes - 32.9 MBIn the last episode of Season 1, we’re talking to Adam Goyette, VP of Demand Generation at G2. Adam sat down with Lindsey to discuss building a kick-ass marketing team. You’ll learn how Adam digs deeper into a candidate’s background and skills to find the ones who will truly shine in the role. He also shares more finding marketers who bring curiosity and an entrepreneurial spirit -- and how marketing leaders can use that to full effect. Are there red flags you’re overlooking in your hir...
Building a Rockstar Marketing Team with G2’s Adam Goyette
March 25, 2020 01:00 - 34 minutes - 32.9 MBIn the last episode of Season 1, we’re talking to Adam Goyette, VP of Demand Generation at G2. Adam sat down with Lindsey to discuss building a kick-ass marketing team. You’ll learn how Adam digs deeper into a candidate’s background and skills to find the ones who will truly shine in the role. He also shares more finding marketers who bring curiosity and an entrepreneurial spirit -- and how marketing leaders can use that to full effect. Are there red flags you’re overlooking in your hir...
Leveraging Your Content to Fuel the B2B Customer Journey with Cassandra Jowett
March 04, 2020 02:00 - 28 minutes - 26.3 MBIn this episode of SaaS Half Full, we’re talking to Cassandra Jowett, Senior Director of Marketing at PathFactory. Many B2B marketers’ worst fear is no one ever realizing their content exists. They spend a ton of resources creating content, but most of it sits dormant or hides behind a form. How can marketers more effectively activate content in the customer journey? Listen as Cassandra shares how you can work with customer-facing teams to maximize your content efforts. She also weighs...
005: Leveraging Your Content to Fuel the B2B Customer Journey with Cassandra Jowett
March 04, 2020 02:00 - 28 minutes - 26.3 MBIn this episode of SaaS Half Full, we’re talking to Cassandra Jowett, Senior Director of Marketing at PathFactory. Many B2B marketers’ worst fear is no one ever realizing their content exists. They spend a ton of resources creating content, but most of it sits dormant or hides behind a form. How can marketers more effectively activate content in the customer journey? Listen as Cassandra shares how you can work with customer-facing teams to maximize your content efforts. She also weighs...
004: Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier
February 19, 2020 02:00 - 34 minutes - 31.9 MBIn this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier. Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions? Listen as Cody explains how partnerships and a “two marshmallow mentality” supplanted the usual sales cycle at Zapier. You’ll also learn how its nontraditional approaches help Zapier build long-term p...
Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier
February 19, 2020 02:00 - 34 minutes - 31.9 MBIn this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier. Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions? Listen as Cody explains how partnerships and a “two marshmallow mentality” supplanted the usual sales cycle at Zapier. You’ll also learn how its nontraditional approaches help Zapier build long-term p...
003: Driving Digital Transformation with Kimberly Storin of IBM Cognitive Systems
February 05, 2020 02:00 - 25 minutes - 17.4 MBIn this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems. Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to...
Driving Digital Transformation with Kimberly Storin of IBM Cognitive Systems
February 05, 2020 02:00 - 25 minutes - 17.4 MBIn this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems. Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to...
Debunking ABM Myths with Latane Conant of 6sense
January 22, 2020 02:00 - 24 minutes - 17.2 MBIn this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM. Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them? Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation. Conn...
002: Debunking ABM Myths with Latane Conant of 6sense
January 22, 2020 02:00 - 24 minutes - 17.2 MBIn this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM. Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them? Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation. Conn...
001: Nailing Your Board Presentation with Carilu Dietrich
January 08, 2020 02:00 - 28 minutes - 19.5 MBIn this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies. Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp. What are the challenges to making this kind of change in our organizations? And what stops us from rocking the bo...
101: Nailing Your Board Presentation with Carilu Dietrich
January 08, 2020 02:00 - 28 minutes - 19.5 MBIn this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies. Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp. What are the challenges to making this kind of change in our organizations? And what stops us from rocking the bo...
Nailing Your Board Presentation with Carilu Dietrich
January 08, 2020 02:00 - 28 minutes - 19.5 MBIn this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies. Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp. What are the challenges to making this kind of change in our organizations? And what stops us from rocking the bo...
SaaS Half Full: Care to Join Us for a Drink?
October 11, 2019 13:46 - 1 minute - 1.36 MBCreating a successful strategy for SaaS is a lot like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full, the only show serving B2B SaaS Marketers, host Lindsey Groepper will listen to the stories of marketing leaders who are crafting perfectly tailored strategies. And because we believe that the bar is a place where conversations get real, we're going to have a drink. Or two. Care to join us?