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How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk
SaaS Half Full
English - December 16, 2020 10:00 - 27 minutes - 25.4 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events cancelled, Zendesk realized their traditional digital avenues for sharing content were no longer cutting it — they were getting lost in the noise with everyone else. Prelini and her marketing team pivoted in a big way, delivering the Zendesk Morning Show, an in-house news-style show hosted from Prelini’s guest bedroom.
Even more impressive? The Zendesk marketing team spun up the idea, produced and released the first episode in just three weeks’ time.
Listen as Prelini shares how the Zendesk Morning Show came to be and what she learned as she and her team went from marketers to producers overnight.
Connect with Prelini: https://www.linkedin.com/in/prelini/ Learn more about Zendesk: https://www.zendesk.co.uk/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/