SaaS Half Full
99 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 15 ratingsCreating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
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Episodes
Challenging the Definition of CMO, with Sydney Sloan
June 12, 2024 09:00 - 27 minutes - 25.5 MBSydney Sloan is a Chief Market Officer - ditching the “ing” in marketing. Why? Because the role isn’t about the “doing,” it’s about knowing and owning the market. In this episode, Syndey discusses elevating your role as a CMO, the best strategy for board presentations, and advice for aspiring Chief Market Officers. Join us and learn how to get out of the weeds as a marketing leader and start owning your role as a strategic lead. Connect with Sydney: Connect with Lindsey: https://www.lin...
How to Manage Search in the AI Era, with Greg Brooks
May 29, 2024 09:00 - 32 minutes - 29.5 MBSaaS marketers know by now that AI has—and will—impact search. But in an ever-changing sea of algorithms, what the heck does Google care about today (and in the future?), and how can marketers make moves now to stay ahead of where search is headed? Greg Brooks, partner and CMO at SearchTides, ironically believes we are moving towards the "human era" of search, even though there will be orders of magnitude more AI-generated content on the internet than ever before. Join us as he discusses a...
Defining “Modern” PR & How to Nail It, with Kate Johnson
May 08, 2024 09:00 - 29 minutes - 27.7 MBDigital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement. Connect with Kate: https://www.linkedin.com/in/kate-johnson-mba-5365ba80/ Connect with Lindsey: https:/...
Marketing Hires: The Potential Trap of Big Brands & High Titles, with Mark Donnigan
April 24, 2024 09:00 - 24 minutes - 23 MBWhether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right? According to Mark Donnigan, virtual CMO and consultant, the answer isn’t always yes. In this episode, we tackle choosing the right type of hire (generalist or conductor?) and then dive into how to think more strategically about the top talent availab...
What To Do When Your Best Clients Change Jobs, with Trinity Nguyen
March 07, 2024 10:00 - 24 minutes - 22.6 MBMost SaaS revenue leaders would agree that former clients (”Gems”) make amazing second clients. But, how can you track job changers and operationalize an outreach program at scale? Trinity Nguyen, VP of Marketing at UserGems, joins this episode to discuss this underutilized revenue stream and walks through how to identify Gems and create a program designed to target this critical group. Connect with Trinity: https://www.linkedin.com/in/trinitynguyen/ Connect with Lindsey: https://www.link...
The New Corporate Narrative That Buyers Demand, with Lindsey Groepper
February 22, 2024 10:00 - 12 minutes - 11.7 MBGen Y and millennials — who value purpose and meaning when choosing SaaS vendors — comprise most of today’s B2B decision-makers. So why are you still pushing narratives centered on products and features? Today's modern corporate narrative has evolved from CEO-driven, corporate talk tracks to more personal, human-centered narratives to form connections with a new generation of buyers. Join Lindsey Groepper, President of BLASTmedia, as she unpacks the current demands of the modern corporate ...
Surviving a New CEO Transition with Paige O’Neill
February 07, 2024 10:00 - 28 minutes - 26.2 MBYou’re a SaaS CMO and received the news that you are getting a new CEO. Super! Super? Super, right?! In this episode, Paige O’Neill, CMO of Seismic, shares her story of transitioning to a new CEO with her previous role. From what the first meeting should entail to the pressures of balancing old and new, Paige gives an honest account of what she learned in the transition and the two years that followed. Bottom line? A new CEO means starting over, which can simultaneously be insanely positiv...
Marketing’s Vital Role in Customer Expansion with Karen Budell
January 24, 2024 10:00 - 27 minutes - 25 MBFor most SaaS organizations, the customer success function has two players - the CS lead and the salesperson. But in this episode, Karen Budell, CMO of Totango, talks through a “three-legged stool” approach, with marketing as an equal leg. She believes the three functions should work together to develop and execute customer expansion campaigns, driving more revenue from existing accounts. Which, in a down market, is much less costly and time-consuming than securing new logos. Connect with...
It’s a Crapshoot: Category Creation & Positioning with April Dunford
January 10, 2024 10:00 - 37 minutes - 34.2 MBIn this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting SaaS companies, April surfaces the signals indicative of a positioning problem, pinpoints where product demos go wrong, and gets candid about VCs and startups’ illusions about category creation. Connect with April: https://www.linkedin.com/in/aprildunford/?originalSubdomain...
The Art & Science of Freemiums & Free Trials with Krish Ramineni
December 27, 2023 10:00 - 36 minutes - 33.2 MBSaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ. Krish Ramineni, Co-founder and CEO at Fireflies.ai, dishes on how to execute a free trial successfully, what it takes to offer a freemium product, and shares his personal story on ignoring his investors’ advice to stay away from ...
What Biden’s Order on AI Means for Marketers with Conor Bronsdon
December 13, 2023 10:00 - 31 minutes - 28.7 MBWith Biden’s recent executive order addressing the safe and secure development and use of AI, data privacy is even more mind top of mind for SaaS marketers. In this episode, Conor Bronsdon, Director of Marketing & Communications at LinearB, breaks down the order, discusses the new privacy demands on marketers, and how to build buyer trust in today’s AI economy. Connect with Conor: https://www.linkedin.com/in/conorbronsdon/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/...
The Fame and Flops in Creating Memorable Brands, with Melissa Rosenthal
November 29, 2023 10:00 - 32 minutes - 29.6 MBSaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If “efficiency” is driving your narrative, this episode is for you (because, spoiler alert, “efficiency” ain’t it.) In this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp, unpacks the elements needed to create a memorable brand in the face of new market demands and how to measure effectiveness. Plus, she's brave enough to talk about one of her biggest brand fails an...
Why It’s Time to Axe “Enterprise Marketing” with Sarah Emmott
November 15, 2023 10:00 - 28 minutes - 26.7 MBWhether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to “the enterprise?” According to Sarah Emmott, Head of Brand for Work Management at Atlassian, the answer is no. In this conversation, Sarah unpacks how enterprise prospects actually search for solutions and explains why ditching the term “enterprise” in your mar...
Navigating Audience Data for Early-Stage Marketers with Ryan Sonnenberg
October 20, 2023 09:00 - 25 minutes - 23.3 MBAre you an early-stage B2B SaaS marketer, or maybe you’re a seasoned marketer but have limited resources to uncover the audience data you need to succeed? In this episode of SaaS Half Full, Lindsey sits down with Ryan Sonnenberg, Director of Marketing at SavvyMoney, as he spills the tea on how B2B SaaS marketers are leaving valuable audience data on the table and what tools early-stage marketers can use to help them in their audience identification journey. Connect with Ryan: https://www....
How Modern PR Can Support an ABM Program with Lindsey Groepper
October 04, 2023 09:00 - 14 minutes - 13 MBPR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership efforts to create direct touchpoints with the individual prospects your BDRs are targeting. Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www...
Taking Marketing Risks in a Strained Economy with Emily Montgomery
September 21, 2023 19:11 - 27 minutes - 25.1 MBIf you’re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and “doing more with less” do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calculated risks…and it starts with a mindset shift. Listen in as we explore how to “experiment and learn” to create a culture of risk among your marketing org and the channels most ripe for experimentat...
Threads, Mastodon, X, and More: A Look at Social Mayhem with Karri Carlson
September 07, 2023 14:31 - 34 minutes - 32.1 MBIt's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partner). In this episode, Karri Carlson, VP of Operations at LeadTail, updates us on the platform changes that matter, new platforms emerging (like Mastodon), and the trend of "atomizing" social into nich...
Bot Rising: AI’s Volume, Velocity & Variety with Pete Housley and Amanda (Elam) Cole
August 09, 2023 09:00 - 38 minutes - 35.5 MBBy now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board’s appetite for AI, and to what level do marketing leaders need to understand the technology? In this episode, we’re joined by Pete Housley, CMO at Unbounce, and Amanda (Elam) Cole, CMO at Bloomreach, to dig into these questions. Listen in for a deeper understanding of the seemingly unlimited opportunities of the technology and also th...
CMOs Speak: CEOs Are Undervaluing Brand
July 26, 2023 09:00 - 7 minutes - 7.35 MBWhat do CMOs wish more CEOs understood about marketing? It’s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we’re bringing you a compilation of our guests’ answers and biggest wish: that more CEOs understood not everything in marketing can be measured. Check out the full episodes for all of the guests featured in this episode: https://www.blast...
Throwback Episode - Adding Growth Marketing to a PLG Brand with Rachel Hepworth
July 12, 2023 09:00 - 28 minutes - 26.5 MBPLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we’re pulling an episode off the top shelf this week which tackles PLG. Rachel Hepworth is now Head of Marketing at Notion, a PLG brand, but when this episode first aired, she was their Co-Marketing Lead. When Rachel started her role at Notion, a PLG company, the brand had been primarily (and successfully) built through community and content, existing without a growth-...
Crushing It in the B2B Creator Economy, with Ali Fazal
June 28, 2023 09:00 - 36 minutes - 33.6 MBOur circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episode, Ali Fazal, VP of Marketing at GRIN, digs into how B2B brands should think about influencer marketing (spoiler alert: it has little to do with follower count), explores the most impactful channels, and gives advice on the possible value exchanges b...
Crushing It in the B2B Creator Economy with Ali Fazal
June 28, 2023 09:00 - 36 minutes - 33.6 MBOur circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episode, Ali Fazal, VP of Marketing at GRIN, digs into how B2B brands should think about influencer marketing (spoiler alert: it has little to do with follower count), explores the most impactful channels, and gives advice on the possible value exchanges b...
The Elusiveness of Inclusive Marketing with Sarah Reynolds
June 14, 2023 09:00 - 36 minutes - 34.4 MBHey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, details common oversights, and dives into the beautiful fabric that makes today’s diverse customer base. Oh yeah, and something about a little brand called Bud Light. Connect with Guest: https://www.l...
The Elusiveness of Inclusive Marketing, with Sarah Reynolds
June 14, 2023 09:00 - 36 minutes - 34.4 MBHey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of establishing an authentic culture of inclusivity, details common oversights, and dives into the beautiful fabric that makes today’s diverse customer base. Oh yeah, and something about a little brand called Bud Light. Connect with Guest: https://www.l...
The Growing Bench of CMO Free Agents with Nirosha Methananda
May 31, 2023 09:00 - 29 minutes - 27.4 MBWe’re gonna need a bigger bench. The list of available SaaS CMOs is growing, with many finding themselves free agents for the first time, involuntarily. In this episode, Lindsey connects with Nirosha Methananda, a senior marketing leader on the bench, about what she’s learned during her transition period. From digging into learning and community to investing in an executive coach (bye-bye ego!) and her personal brand, Nirosha is far from wallowing in her circumstances. She rounds out the e...
Back to Basics: Escaping Today’s Marketing Inferno with Bhaskar Roy
May 17, 2023 09:00 - 30 minutes - 28.6 MBLooking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? “Do more with less” has become the most-hated phrase among SaaS marketers. Bhaskar Roy, Head of Marketing at Workato, urges marketers to get back to the basics to climb out of the abyss. From obsessing again over org-wide customer success efforts to creating “frame breaking” content that goes against the grain, Bhaskar shares what he believes can ha...
The Art & Science Behind Pricing & Packaging with Dan Balcauski
May 03, 2023 09:00 - 36 minutes - 35.4 MBWho is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it’s the CEO or an opinion-filled decision amongst the entire C-suite. But who should own it? Dan Balcauski, the founder of Product Tranquility, answers the question in this episode, breaking down the art and science of SaaS product pricing and packaging (two very different elements) and advocating for marketers to focus more on the “who” and “how” they charge instead of the price itself (the “what”). Con...
Quit Pointing Fingers: It's About Brand & Demand Balance with Palmer Houchins
April 19, 2023 09:00 - 33 minutes - 31.2 MB"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head of Marketing at G2, about the lopsided finger-pointing that often happens between demand and brand teams, especially in a recession when short-term ROI is king. Grab a drink and join the discussion as Palmer dives into what CMOs often get wrong abo...
The Great Divide Between Corp Comms & Marketing with Grace Williams
April 05, 2023 09:00 - 27 minutes - 25.3 MBGone are the days of internal-only communication. Every internal message is now at the risk of being shared externally, creating more pressure to skilfully craft statements surrounding economic, societal, or company impact events (RIFs, outage, data breach, etc.). As a result, the role of Corporate Communications has never been more in demand and vital to a company's long-term reputation. So, why does the function still report to marketing, a department typically focused on short-term tact...
Why Hidden Pricing is Enemy #1 with Allyson Havener
March 22, 2023 09:00 - 30 minutes - 28.5 MBDespite data supporting the case for creating a more self-serve buying process, many SaaS revenue teams are still operating in a way that is legit the opposite of what today's buyer wants. New report data from more than 2,000 B2B tech buyers reveals what self-serve looks like in practice - and it's transparent pricing, free demos, and no freakin' cold calls. Listen as Lindsey speaks with Allyson Havener, VP of Marketing at TrustRadius, about the report's results and how it's changing the c...
What You Can Learn From a B2B Mystery Shopper with Gracey Cantalupo
March 08, 2023 10:00 - 28 minutes - 26.4 MBWho here is guilty of building and running a marketing and sales playbook, then delaying changing it because it took so damn long to implement? Often, the paralysis is due to not knowing where to start. Gracey Cantalupo, CMO at MentorcliQ, says to begin with being a good buyer first and go back to the start - which can be done in a couple of not-so-time-intensive steps. In this episode, listen as she and Lindsey Groepper discuss how hiring someone to walk your virtual storefront (yes, a m...
Investment Vibe Check: Two VCs Discuss
February 22, 2023 10:00 - 34 minutes - 32.2 MBThis special Fireside Chat edition brings together two SaaS VCs to discuss the current investment landscape vibe. Tackling everything from the technologies they are bullish on to the importance of burn efficiency in defining financial health, the current sitch is both conservative and optimistic. Sara Omohundro, Principal at Elevate Ventures, and David Kerr, Managing Director of Allos Ventures, are two experienced SaaS investors who joined Lindsey in-office for an agency discussion. Tune i...
What Marketers Can Learn from Netflix with Jennifer Griffin Smith
February 08, 2023 10:00 - 29 minutes - 27.5 MBMedia companies like Netflix create content to make money, plain and simple. If it doesn't perform, it isn't renewed or promoted. With this idea in mind, why are B2B marketers creating video content without expecting performance? Jennifer Griffin Smith, CMO of Brightcove, wants marketers to think and act more like a media company. In this episode, Jennifer explains how a successful video strategy isn't contained to large companies with high-production capabilities, the role of user (custom...
The Subjectivity of SaaS M&A, with Thomas Smale
January 11, 2023 10:00 - 35 minutes - 32.5 MBWhen looking to exit through acquisition, what makes one SaaS company stand out from the others? The answer is...nothing definitively. It's all subjective, according to Thomas Smale, CEO and Founder of FE International, an M&A advisory firm. In this episode, Thomas and Lindsey discuss the benefits and drawbacks of a strong founder brand, common mistakes he sees companies make when positioning for an exit (like cutting the wrong expenses), and the "analysis paralysis" that prevents buyers f...
Back That SaaS Up—Recapping 2022
December 28, 2022 10:00 - 10 minutes - 9.7 MBWhat a ride 2022 has been! Another year with fantastic guests has come to an end, but we’re not closing out the season until we review our most downloaded episodes. We’ve talked about gaining alignment with your C-suite, how to get the most out of your PR agency relationship, when to sell your SaaS business, and even how to make your brand un-bland. Whether you’ve listened to the full episodes or not, enjoy this recap of 2022’s best, and feel free to revisit the conversations in the archives...
What’s Up 2023? MarTech Predictions with Kazuki Ohta, Treasure Data
December 14, 2022 10:00 - 26 minutes - 24.2 MBIt’s that time of year again! Marketing industry predictions are one of our favorite topics, and we’re sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder of Treasure Data, a leading customer data platform. In this episode, Kaz and Lindsey discuss predictions like the rise of Chief Customer Officers, what will replace cookie-driven strategies, and the trend of proactive data governance. Tune in to hear Kaz unpack all of his predi...
3 Reasons ABM for Enterprise Fails with Alberto Cantor, ArisGlobal
November 30, 2022 10:00 - 32 minutes - 29.6 MBIf you sell into the enterprise or are thinking of swimming upstream, this is the episode for you. Alberto Cantor is the Senior Director of Demand Generation and Corporate Marketing at ArisGlobal, and its SaaS product is sold to big-honkin' pharmaceutical companies. Yes, large, conservative buying teams in a super-regulated industry with long sales cycles. Can ABM work in this environment? Yes, but not if you give up easily. In this episode, Alberto talks about the three pillars he had ...
Fix Your Face: Brand Perception is a Team Effort with Tara Pawlak, GetAccept
November 09, 2022 10:00 - 33 minutes - 30.8 MBThe face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to Tara Pawlak, Head of Marketing at GetAccept, it's a responsibility extending beyond marketing into the sales org. In this episode, Lindsey Groepper speaks with Tara about the sales teams' role in carrying out brand and how lack of alignment presents a danger to hidden stakeholders. Listen in as she shares insights to o...
Marketing Budget Cut? How to Respond with Lisa Ames, Norwest Venture Partners
October 12, 2022 09:00 - 34 minutes - 31.6 MBIn a shaky economy, when costs need to be cut, most companies look immediately to marketing to reduce spending. And, for the marketers who lived through 2020 budget cuts, this year's budget reductions amid a recession shouldn't have come as a surprise. In this episode, Lindsey Groepper talks with Lisa Ames, the CMO of Norwest Venture Partners. As the marketing expert advising dozens of B2B SaaS portfolio companies and as a tenured, in-house SaaS marketer, she knows her way around operating...
How to Find Your True Brand Differentiator with Carly Brantz, DigitalOcean
September 28, 2022 09:00 - 27 minutes - 25.5 MBHow well do you know your brand differentiators? No, not your product features, but the REAL secret sauce of why your customers love you. In this episode, Carly Brantz, CMO of DigitalOcean, discusses how to find your true brand differentiators and what needs to be done across the entire organization (yes, outside of marketing!) to reach its full potential. Listen as she shares best practices for uncovering the unique fabric of your SaaS business, when experimentation can be your greatest all...
The Fundamental Shift in B2B Ecommerce, with Ari Kahn, Bridgeline Digital
September 14, 2022 09:00 - 32 minutes - 29.9 MBImagine this. Instead of customers hitting your e-comm website and looking for a product to solve a business problem, your online marketplace comes to them and prescribes a solution to their problem. Sounds magical, but is it realistic for B2B companies? Lindsey Groepper sits down with Ari Kahn, the CEO of Bridgeline Digital, to discuss all things B2B eCommerce. In this episode, you’ll learn why having an “If you build it, they will come mentality” will ultimately lead you to a slow eComme...
Maintaining Engagement During a Recession with Julia Stead, 15Five
August 31, 2022 09:00 - 32 minutes - 30 MBMaintaining employee engagement is daunting during an economic downturn when trying to balance high care and high performance. With the complexities this topic can bring, Lindsey Groepper speaks with Julia Stead, CMO at 15Five, to discuss how quickly trends in employee engagement have changed when transitioning from the Great Recession into (what some are calling) the "Great SaaSacre." This episode also details the shift in power dynamic from employee to employer, the value of transparency, ...
Changing Your Content Mindset with Sharon Rusinowitz, ChartHop
August 17, 2022 09:00 - 30 minutes - 28.4 MBContinuing our HR Tech series, we speak with Sharon Rusinowitz, the Director of Content Marketing at ChartHop. In this episode, Lindsey and Sharon discuss what the content team of the future looks like and how to re-shape how you think about content. Listen as Sharon discusses how to develop a B2B SaaS content strategy extending beyond the written word and how to create a cohesive narrative across mediums. - Connect with Sharon: https://www.linkedin.com/in/sharonrusinowitz/ - Learn more ...
Nailing Employer Brand with Amy Frampton, BambooHR
August 03, 2022 09:00 - 36 minutes - 33.2 MBThis summer we’re focusing on HR Tech and learning from the best in the business. In this episode, Lindsey Groepper speaks with Amy Frampton, the Head of Marketing at BambooHR. She is a wealth of knowledge but in this conversation, she shares her insights on employer brand. If you don’t know what employer brand is or don’t know what your employer brand is, stop what you're doing. Employer brand is crucial right now, especially for growing B2B SaaS companies. Listen in as Amy shares how to ...
Marketing's Role in an Acquisition with Isabelle Papoulias, Mediafly
July 13, 2022 09:00 - 31 minutes - 28.8 MBSaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite. In this episode, Lindsey Groepper speaks with Isabelle Papoulias, the EVP of Global Expansion at Mediafly, about marketing's role in M&A. As the former CMO, Isabelle has taken the company through five acquisitions in the last four years, providing her with takeaways and insights for B2B SaaS marketers who find themselves in the throws of M&A. Lis...
State of B2B SaaS Investing with Mike Fitzgerald, High Alpha
June 22, 2022 09:00 - 18 minutes - 17.5 MBThere’s been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald, Partner at High Alpha, a venture capital studio that specializes in funding B2B SaaS companies. Mike joined BLASTmedia at their headquarters for a fireside chat. During that conversation he shared valuable insights on how the venture capital landscape has changed for B2B SaaS companies and what the next moves may be for companies strategizing for a slowdown. Connect with Mike: http...
Breaking Up with B2B Marketing Strategies with Justin Keller, Drift
April 27, 2022 09:00 - 28 minutes - 26.3 MBIn this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies. Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you’re not thinking about how your marketing sets you apart from others in the category, you will fall behind. Listen in to hear why he believes marketers must start taking risks and thinking lik...
Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate
April 20, 2022 09:00 - 30 minutes - 28.2 MBIn this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization taking an active role in risk and compliance. Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and compliance as the infosec or legal team. Listen in as she shares the different components of organizational risk (spoiler alert, it’s not just cyber) that contribute to overall risk management and defini...
Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia
March 30, 2022 09:00 - 30 minutes - 28.3 MBSaaS CMOs: are you leveraging your PR-agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how m...
Your First 30 Days as CMO with Rashmi Vittal, Productiv
February 09, 2022 10:00 - 30 minutes - 27.8 MBIn this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into your first 30 days as a company’s CMO. Whether you’re looking to become a CMO for the first time or are looking for a change, Rashmi shares valuable information about what you should uncover in the interview process, who you should speak with to set expectations, and how to create alignment amongst your new marketing...