It’s a Crapshoot: Category Creation & Positioning with April Dunford

SaaS Half Full

English - January 10, 2024 10:00 - 37 minutes - 34.2 MB - ★★★★★ - 15 ratings
Marketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Art & Science of Freemiums & Free Trials with Krish Ramineni

Next Episode: Marketing’s Vital Role in Customer Expansion with Karen Budell

In this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS.

Drawing from years of data and experience consulting SaaS companies, April surfaces the signals indicative of a positioning problem, pinpoints where product demos go wrong, and gets candid about VCs and startups’ illusions about category creation.

Connect with April: https://www.linkedin.com/in/aprildunford/?originalSubdomain=ca Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/