The Art & Science of Freemiums & Free Trials with Krish Ramineni

SaaS Half Full

English - December 27, 2023 10:00 - 36 minutes - 33.2 MB - ★★★★★ - 15 ratings
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Previous Episode: What Biden’s Order on AI Means for Marketers with Conor Bronsdon

Next Episode: It’s a Crapshoot: Category Creation & Positioning with April Dunford

SaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ.

Krish Ramineni, Co-founder and CEO at Fireflies.ai, dishes on how to execute a free trial successfully, what it takes to offer a freemium product, and shares his personal story on ignoring his investors’ advice to stay away from a PLG model.

Connect with Krish: https://www.linkedin.com/in/krishramineni/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/