Challenging the Definition of CMO, with Sydney Sloan
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English - June 12, 2024 09:00 - 27 minutes - 25.5 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Manage Search in the AI Era, with Greg Brooks
Sydney Sloan is a Chief Market Officer - ditching the “ing” in marketing. Why? Because the role isn’t about the “doing,” it’s about knowing and owning the market.
In this episode, Syndey discusses elevating your role as a CMO, the best strategy for board presentations, and advice for aspiring Chief Market Officers. Join us and learn how to get out of the weeds as a marketing leader and start owning your role as a strategic lead.
Connect with Sydney: Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/