![SaaS Half Full artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/8f/37/a1/8f37a15e-e98a-f919-38d8-719dc1323e70/mza_13700825685118551328.png/100x100bb.jpg)
How Modern PR Can Support an ABM Program with Lindsey Groepper
SaaS Half Full
English - October 04, 2023 09:00 - 14 minutes - 13 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Taking Marketing Risks in a Strained Economy with Emily Montgomery
PR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how to align your ABM targets with thought leadership efforts to create direct touchpoints with the individual prospects your BDRs are targeting.
Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/