What’s Up 2023? MarTech Predictions with Kazuki Ohta, Treasure Data
SaaS Half Full
English - December 14, 2022 10:00 - 26 minutes - 24.2 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 3 Reasons ABM for Enterprise Fails with Alberto Cantor, ArisGlobal
Next Episode: Back That SaaS Up—Recapping 2022
It’s that time of year again! Marketing industry predictions are one of our favorite topics, and we’re sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder of Treasure Data, a leading customer data platform. In this episode, Kaz and Lindsey discuss predictions like the rise of Chief Customer Officers, what will replace cookie-driven strategies, and the trend of proactive data governance. Tune in to hear Kaz unpack all of his predictions for 2023.
Connect with Kazuki Ohta: https://www.linkedin.com/in/kazukiohta/ Learn more about Treasure Data: https://www.treasuredata.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/