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Quit Pointing Fingers: It's About Brand & Demand Balance with Palmer Houchins
SaaS Half Full
English - April 19, 2023 09:00 - 33 minutes - 31.2 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Great Divide Between Corp Comms & Marketing with Grace Williams
"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head of Marketing at G2, about the lopsided finger-pointing that often happens between demand and brand teams, especially in a recession when short-term ROI is king.
Grab a drink and join the discussion as Palmer dives into what CMOs often get wrong about their thinking regarding brand spend, how to intertwine brand and demand to create balance, and shares his opinions on creating a founder brand.
Connect with Palmer: https://www.linkedin.com/in/palmerhouchins/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/