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What Marketers Can Learn from Netflix with Jennifer Griffin Smith
SaaS Half Full
English - February 08, 2023 10:00 - 29 minutes - 27.5 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Subjectivity of SaaS M&A, with Thomas Smale
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Media companies like Netflix create content to make money, plain and simple. If it doesn't perform, it isn't renewed or promoted. With this idea in mind, why are B2B marketers creating video content without expecting performance?
Jennifer Griffin Smith, CMO of Brightcove, wants marketers to think and act more like a media company. In this episode, Jennifer explains how a successful video strategy isn't contained to large companies with high-production capabilities, the role of user (customer) generated content, and why she believes B2B has a place on TikTok. Are you ready to think more like Netflix? Press play.
Connect with Jennifer: https://www.linkedin.com/in/jennifergriffinsmith/ Learn more about Brightcove: https://www.brightcove.com/en/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/