Defining “Modern” PR & How to Nail It, with Kate Johnson
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English - May 08, 2024 09:00 - 29 minutes - 27.7 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Digital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare.
In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement.
Connect with Kate: https://www.linkedin.com/in/kate-johnson-mba-5365ba80/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/