Throwback Episode - Adding Growth Marketing to a PLG Brand with Rachel Hepworth

PLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we’re pulling an episode off the top shelf this week which tackles PLG.

Rachel Hepworth is now Head of Marketing at Notion, a PLG brand, but when this episode first aired, she was their Co-Marketing Lead. When Rachel started her role at Notion, a PLG company, the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team.

Listen in as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.