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Leveraging Your Content to Fuel the B2B Customer Journey with Cassandra Jowett
SaaS Half Full
English - March 04, 2020 02:00 - 28 minutes - 26.3 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of SaaS Half Full, we’re talking to Cassandra Jowett, Senior Director of Marketing at PathFactory.
Many B2B marketers’ worst fear is no one ever realizing their content exists. They spend a ton of resources creating content, but most of it sits dormant or hides behind a form. How can marketers more effectively activate content in the customer journey?
Listen as Cassandra shares how you can work with customer-facing teams to maximize your content efforts. She also weighs in on the forms vs. no-forms debate and how to remove friction from the content journey
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