Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion

SaaS Half Full

English - November 10, 2021 10:00 - 27 minutes - 25.6 MB - ★★★★★ - 15 ratings
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In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion.

When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.
Connect with Rachel: https://www.linkedin.com/in/rachelhepworth/ Learn more about Notion: https://www.notion.so/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together. Connect with Rachel: https://www.linkedin.com/in/rachelhepworth/ Learn more about Notion: https://www.notion.so/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull