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How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely
SaaS Half Full
English - November 04, 2021 14:13 - 33 minutes - 31.3 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel “closing” events.
Even the term “Zoom fatigue” is fatigued. Have SaS marketers pivoted their virtual event strategies to still drive value? Nikki believes an organized, funnel-based approach to virtual events is the key to creating bottom-line impact. Listen to hear the common mistakes made in planning virtual events and how she builds events based on stages of the funnel, adjusting expectations and ROI for each type of event.
Connect with Nikki Boehm: https://www.linkedin.com/in/nicoleboehm1/ Learn more about Namely: https://www.namely.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull