How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble

SaaS Half Full

English - June 16, 2021 09:00 - 32 minutes - 30.1 MB - ★★★★★ - 15 ratings
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Previous Episode: Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity

Next Episode: The When and Why of Outsourcing SDRs with Eric Quanstrom, CMO at CIENCE

In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers.

When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune in to hear more of Jon’s insights.

Connect with Jon Ferrara: https://www.linkedin.com/in/jonvferrara/ Learn more about Nimble: https://www.linkedin.com/company/nimblecrm/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/