Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity

SaaS Half Full

English - June 02, 2021 12:07 - 30 minutes - 28.6 MB - ★★★★★ - 15 ratings
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Previous Episode: When You Know It's Time to Sell Your SaaS Company with Norman Crowley, Founder of Cool Planet Group

Next Episode: How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble

In this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map.

Whether you’re a scaling company building out your martech tools for the first time, or a seasoned marketer with more tools in your stack than you can count, Justin walks through how to take inventory and build an efficient and affordable martech stack.

Connect with Justin Schmidt: https://www.linkedin.com/in/justinallenschmidt/ Learn more about Capacity: https://capacity.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/