The When and Why of Outsourcing SDRs with Eric Quanstrom, CMO at CIENCE

SaaS Half Full

English - July 07, 2021 09:00 - 32 minutes - 30 MB - ★★★★★ - 15 ratings
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Previous Episode: How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble

Next Episode: A VCs Take on Funding Announcements, with Nikki Parker, SVP Insight Partners

In this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom, CMO at CIENCE, about when and why you should outsource your sales development reps, the cost of outsourcing vs in-house and why inbound marketing alone isn’t the holy grail of lead generation.

When deciding to outsource an SDR or not, Eric believes there is no single right answer. The decision is based on your SaaS business’s circumstances, goals, agenda, and how you want to get there. Tune in to hear more of Eric’s insights.

Connect with Eric Quanstrom: https://www.linkedin.com/in/quanstrom/ Learn more about CIENCE: https://www.cience.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull