How CMOs Can Achieve Influence Outside the Marketing Org with Christina Del Villar, SaaS Veteran
SaaS Half Full
English - April 21, 2021 09:00 - 26 minutes - 24.9 MB - ★★★★★ - 16 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Your GTM Fails with Elias Rubel, CEO of Matter Made
In this episode of SaaS Half Full, host Lindsey Groepper chats with Christina Del Villar, SaaS veteran and Founder of Christina Del Villar LLC, about how CMOs can learn the language of various key stakeholders and develop influence outside of the marketing team.
CMOs are fantastic at uncovering stakeholders for the business and creating messaging alignment around their products and prospects. However, they are often terrible about marketing themselves and promoting their vital contributions to the organization. Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies in her past as a SaaS CMO.
Connect with Christina: https://www.linkedin.com/in/christinadelvillar/ Learn more about Christina Del Villar LLC: https://www.linkedin.com/company/christina-del-villar/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/