The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.
SaaS Half Full
English - March 24, 2021 09:00 - 24 minutes - 22.4 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SaaS PR Truths and Lies with Mendy Werne, BLASTmedia
Next Episode: Why Your GTM Fails with Elias Rubel, CEO of Matter Made
In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution.
In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics.
Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022.
Connect with Dylan: https://www.linkedin.com/in/dylan-touhey-cmo/ Learn more about One Net Inc: https://www.onenetinc.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/