How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web

SaaS Half Full

English - September 08, 2021 09:00 - 25 minutes - 23.2 MB - ★★★★★ - 15 ratings
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Previous Episode: Making the Case For a Chief Evangelist with Ethan Beute, Chief Evangelist at BombBomb

Next Episode: Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax

In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web.

How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re in, listen and learn from Araks as she tackles the common mistakes SaaS marketing teams make when competing in a saturated landscape.

Connect with Araks Nalbandyan: https://www.linkedin.com/in/araksya-nalbandyan/ Learn more about 10Web: https://10web.io/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull