Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier

In this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier.

Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions? 

Listen as Cody explains how partnerships and a “two marshmallow mentality” supplanted the usual sales cycle at Zapier. You’ll also learn how its nontraditional approaches help Zapier build long-term partnerships and how marketers can think more holistically about partner success.