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How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno
SaaS Half Full
English - August 05, 2020 09:00 - 30 minutes - 28.5 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Investing in Brand Drives ROI with Smartling’s Adrian Cohn
Next Episode: Season 3 Coming Soon
In this episode of SaaS Half Full, we talk with Norman Guadagno, CMO at Acoustic, an independent marketing cloud platform.
In the midst of the pandemic’s disruptions to SaaS marketing, a new CEO joined Acoustic, bringing to Norman the opportunity to efficiently communicate his marketing team’s goals and his personal views as CMO.
Listen as Norman shares his perspective on how marketing executives should navigate the first 30 days with a new CEO and how to approach marketing when your views on the topic differ.
Connect with Norman: https://www.linkedin.com/in/normanguadagno/ Learn more about Acoustic: https://acoustic.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/