What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital
SaaS Half Full
English - November 04, 2020 10:00 - 33 minutes - 30.5 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno
Next Episode: Giving Away Your Sales Data with Jim Benton, Chorus.ai
In this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion.
With nearly every annual event going digital in 2020, it’s easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend?
Listen as Tim shares Cheetah’s pivot to promoting their online event more like a B2C brand by tapping Mötley Crüe drummer Tommy Lee and skydiving with execs, as well as how to get even the most conservative leadership teams onboard with your wilder ideas.
Connect with Tim: https://www.linkedin.com/in/timglomb/ Learn more about Cheetah Digital: https://www.cheetahdigital.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/