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002: Debunking ABM Myths with Latane Conant of 6sense
SaaS Half Full
English - January 22, 2020 02:00 - 24 minutes - 17.2 MB - ★★★★★ - 15 ratingsMarketing Business Management b2bpragenciesaustin b2bpragencieschicago b2bpragenciessanfrancisco b2btechnologypragency b2btechpr b2btechpragencies b2btechprfirm saaspr saaspragency saasprfirm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 001: Nailing Your Board Presentation with Carilu Dietrich
In this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM.
Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them?
Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation.
Connect with Latane: https://www.linkedin.com/in/latane-conant Learn more about 6sense: https://6sense.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/