Salescast™

Define Your Audience Niche and Grow with Reuben Swartz (Part 2)

November 10, 2022 16:00 - 14 minutes - 13.4 MB

Your audience niche is one of the essential areas to establish early on. It can define the conversations you have and even the individuals who would want to go on your show. In this episode of the Salescast Podcast, our host Edward Purmalis continues the conversation with Reuben Swartz, Founder of Mimiran CRM and host of the Sales for Nerds Podcast. Reuben talks about defining your audience niche and what it means to have great guests conversation-wise. HIGHLIGHTS Identifying and conne...

Have a Helping Conversation Instead of a Sales Conversation with Reuben Swartz (Part 1)

November 09, 2022 16:00 - 17 minutes - 16.4 MB

Having someone over as a guest on your podcast is more than just interviewing this person. It's a lot about exchanging valuable insights and lessons while also potentially building a long-lasting relationship through meaningful conversation. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Reuben Swartz, Founder of Mimiran CRM and host of the Sales for Nerds Podcast. Reuben talks about using his experience and journey in consulting and how this eventually translat...

Don't Do the Same Things as Everybody Else with Tara Robertson (Part 2)

November 08, 2022 16:00 - 17 minutes - 15.9 MB

Authenticity is something that comes naturally to some people more than others. However, it is necessary when you want to create meaningful conversations either as a host or as a guest on a podcast. In this episode of the Salescast Podcast, our host Edward Purmalis continues the conversation with Tara Robertson, Senior Manager of Demand Generation at Chili Piper and host of the Demand Gen Chat Podcast. Tara talks about what the Demand Gen Chat podcast tackles with each episode, her journey ...

Podcasts Bring More Ways to Connect with Tara Robertson (Part 1)

November 07, 2022 16:00 - 16 minutes - 15.1 MB

More and more people are realizing that other channels such as YouTube, LinkedIn, and Instagram can be great platforms for promoting podcasting content. While podcast episodes are understood to be audio content, your audience is also starting to look for a more personal connection through video! In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tara Robertson, Senior Manager of Demand Generation at Chili Piper and host of the Demand Gen Chat Podcast. Tara talks abo...

Develop Meaningful Relationships Either as a Guest or Host with Nikki Rausch (Part 2)

September 22, 2022 15:00 - 14 minutes - 13.7 MB

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Nikki Rausch, the host of the Sales Maven Podcast. She shares her thoughts about gauging feedback not through vanity metrics but in the types of clients she earns and connects with. She also talks about her process in creating the format for her podcast and how it's helped her create meaningful interactions in each episode. HIGHLIGHTS Being more interested in the clients she attracts inste...

What You Learn When Guesting as a Podcast Host with Nikki Rausch (Part 1)

September 21, 2022 15:00 - 17 minutes - 16.3 MB

Guesting on podcasts is one of the best ways to grow your own. However, a lot of hosts hesitate to do it because of preconceived notions that they're not qualified enough to get invited and the like. In this episode of the Salescast Podcast, we are joined by an amazing individual who has guested on over 200 shows. Our host Edward Purmalis talks to Nikki Rausch, the host of the Sales Maven Podcast on how she started her podcast, transitioning from being a guest to having her own show, and mor...

An Inside Look At The Makings of a Successful Podcast with Richard Doherty, Part 2

September 09, 2022 07:00 - 16 minutes - 15.1 MB

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Richard Doherty, host of the Fintech Scaling Show. They talk about the primacy of actual physical outcomes over KPIs and the state of the Fintech podcasting space. Richard also shares the hard work that he did to market his podcast such as writing good show notes and optimizing your Google search presence. HIGHLIGHTS Going beyond KPIs and towards practical outcomes A happy workforce is a...

A Fool Proof Guide on Community Engagement with Richard Doherty, Part 1

September 09, 2022 05:09 - 21 minutes - 20 MB

Creating a thriving community especially online is often easier said than done. It takes a lot of hard work, passion, and pure intention to attract engaged listeners who not only consume content, but also contribute value to the rest of the group. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Richard Doherty, the host of the Fintech Scaling Show on building a thriving community online, his passion for fintech, and how to monetize engagement while still focusing ...

Tips For Getting Booked On Top Podcasts with Tyzer Evans, Part 2

September 05, 2022 15:00 - 19 minutes - 17.5 MB

Getting good guests for a podcast is a critical part of drawing in more listeners. For would-be guests, getting on a show that attracts a good number of ears is ideal especially if they’re promoting a new product or service. The end result is a healthy relationship rooted from mutual value. In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with fellow podcaster and Host of Grind, Sell, Elevate, Tyzer Evans. Tyzer gives some killer tips on how to ...

Discipline, Consistency, and Persistence with Tyzer Evans, Part 1

September 04, 2022 15:00 - 22 minutes - 20.2 MB

There is no one way to achieve success, whether it be in sales or life in general. But being disciplined, consistent, and persistent definitely helps! In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tyler Evans, the host of the highly successful Grind, Sell, Elevate podcast on these three traits that are guaranteed to help you find success in whatever you want to do. Tyler also talks about how and why he started his podcast, ang gives some practical tips for podca...

We Are The Sum Of Our Life Experiences with Ryan Hawk (Part 2)

September 03, 2022 15:00 - 20 minutes - 18.6 MB

The old adage is true: the only constant thing in life is change. As the world progresses, we too must adapt and find a way to understand differing perspectives that may not necessarily fit our worldview. In this episode of the Salescast Podcast, Edward continues his conversation with the host of the Learning Leader Show, Ryan Hawk about the importance of keeping an open mind, and why coachability is a key component of success in sales. HIGHLIGHTS The trouble with ever-changing algorit...

For Love of Learning, Excellence, And Success with Ryan Hawk (Part 1)

September 02, 2022 15:00 - 22 minutes - 20.1 MB

Most podcasts start as a way to generate revenue for a company or an individual. This was not the case for our guest, who started interviewing people to learn from them first and foremost, not expecting to build an engaged audience in the process. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Ryan Hawk about how his love of learning led him to start the Learning Leader Show and offers advice on how to achieve consistent success in content creation. HIGHLIGH...

Consistency Is Where The Magic Happens with George Leith, Part 2

September 01, 2022 15:00 - 19 minutes - 17.5 MB

SHOW SUMMARY Like all things worth doing, running a successful podcast that delivers value to your listeners while simultaneously generating revenue for your business doesn’t happen overnight. In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about the intricacies of the podcast as a medium, and how to get executive buy-in if you're running a podcast ...

Podcasting As The New Frontier Of Communication with George Leith, Part 1

August 31, 2022 15:00 - 19 minutes - 18.2 MB

SHOW SUMMARY Despite their initial similarities, the podcast is more than just a talk show in audio format published on the internet. With video becoming more popular in the podcast space, the tradition of it being only an audio format is quickly becoming passe. Podcasts are becoming an excellent way of creating intimate relationships with a very engaged audience, and industry pioneers like George Leith are paving the way. In this episode of the Salescast Podcast, our host Edward Purmalis...

Top Tips and Best Practices for Podcasting and Communication with Matt Abrahams, Part 2

August 30, 2022 15:00 - 18 minutes - 17.2 MB

SHOW SUMMARY Despite being around for a few years, podcasting is still a relatively new way of disseminating information. While there is no one correct way to approach podcasting, communication pros like Think Fast, Talk Smart host Matt Abrahams have helpful tips and best practices for a more efficient and effective way to do it. In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Matt on how he and his team approaches podcasting and communic...

Necessity Births Invention with Matt Abrahams, Part 1

August 29, 2022 15:00 - 14 minutes - 13.5 MB

SHOW SUMMARY If there was anything positive to say about the COVID-19 pandemic, it’s that it taught people the importance of communication in our daily lives. At unprecedented speed, businesses and academic institutions alike had to quickly adapt and use technology to fill the void created by lockdowns and limited physical contact. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Stanford lecturer Matt Abrahams on how the pandemic drastically changed the way we ...

There’s An Audience For Every Podcast with David Dulany and David Dember, Part 2

August 28, 2022 15:00 - 16 minutes - 15.3 MB

SHOW SUMMARY Podcasts, formerly an obscure way to access information via audio, have become irrevocably mainstream. May it be bedroom enthusiasts or full fledged production companies, anybody can start a podcast to reach millions of listeners around the world. What separates successful podcasts with millions of listeners from the rest, however, is the amount of dedication, effort, and consistency put into them. In this episode of the Salescast Podcast, our host Edward Purmalis continues hi...

Find Your Niche, Occupy It, Then Dominate It with David Dulany & David Dember, Part 1

August 27, 2022 15:00 - 25 minutes - 23.3 MB

SHOW SUMMARY There will always be a price for innovation, and choosing the unbeaten path is risky, but fortune will always favor the bold. Such is the story of our guests, who started podcasting in 2016 and decided to find a niche that not many had occupied before: sales development. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tenbound CEO David Dulany and David Dember, the host of the Sales Development Podcast about finding an underserved sector, fill the ...

Top Tips From A Top Podcaster with Adam Strong, Part 2

August 26, 2022 15:00 - 19 minutes - 18 MB

SHOW SUMMARY In this episode of the Salescast Podcast, Adam Strong offers top-shelf advice for podcasters who want to reach a bigger audience, from interview preparation all the way to frequency of episodes and the need to strive for authenticity. Adam Strong is the Director of WOW at The Game Changers Global, author of Play the Game: How to Win in Today’s Changing Environment, and the host of The Game Changers Experience Podcast. HIGHLIGHTS Cover your basics and be ahead of the gam...

Consistency and Good Relationships = Podcasting Success with Adam Strong, Part 1

August 25, 2022 15:00 - 17 minutes - 16.2 MB

SHOW SUMMARY The ingredients for podcasting success are simple. Be consistent with your releases and get interesting guests. But as it usually does, there is more to it than meets the eye. In this episode of the Salescast Podcast, our host Edward Purmalis talks to business strategist, author, and podcaster Adam Strong about his thoughts on podcasting, the steps he took to take his podcast to the next level, and why famous guests are not necessarily the best guests for your show. Adam Stro...

Podcasting As Both A Marketing And Sales Activity: A Case Study with Collin Mitchell & Chris Decker

August 24, 2022 15:00 - 4 minutes - 4.43 MB

Usually, marketing and sales are separate activities, with costs associated with both. To combine both activities while generating profit at little to no cost would be a salesperson's dream, right? In this episode of the Salescast Podcast, Chris and Collin talk about The Cold Calling Podcast, a show derived from a LinkedIn livestream featuring Collin and the rest of the Salescast sales team literally cold-calling potential prospects to start podcasts or book them as guests for the organiza...

Using Podcasts To Accelerate Your Pipeline with Collin Mitchell & Chris Decker

August 23, 2022 15:00 - 4 minutes - 3.87 MB

Podcasts are a great way to cast a wide net in reaching new prospects, but what about nurturing deals that are already in your pipeline? In this episode of the Salescast Podcast, Chris and Collin talk about using your podcast to revive stalled deals or grow existing accounts. At the end of the day, people buy from people they trust and know, and podcasting is definitely one of the best ways to achieve that relationship. Join our free podcasting community today at http://salescast.community.

How To Know Which Podcasts To Go On + The Perfect Call-To-Action with Collin Mitchell & Chris Decker

August 22, 2022 15:00 - 4 minutes - 3.81 MB

If you want to be a guest on podcasts as a marketing activity, then you better have a list. But first, you need to know which ones your listeners are likely listening to. In this episode of the Salescast Podcast, Chris and Collin talk about how to build that list, plus a killer tip on creating the perfect call-to-action at the end of your episode. Join our free podcasting community today at http://salescast.community.

The Top 3 Things That Podcasters Care About Most with Chris Decker & Collin Mitchell

August 21, 2022 15:00 - 4 minutes - 4.23 MB

Getting booked as a guest on other people's podcasts is simple, but not necessarily easy. In this episode of the Salescast podcast, Chris and Collin talk about the top three things that podcasters care about the most plus bonus tips for improving your outreach strategy. Join our free podcasting community today at http://salescast.community.

Podcasting Is All About Relationship Building with Chris Decker & Collin Mitchell

August 20, 2022 15:00 - 4 minutes - 4.56 MB

More than just a talk show or a promotional tool, podcasting can be a powerful tool to create and nurture deep and lasting relationships not just with your guest, but your audience as well. In this episode of the Salescast podcast, Chris and Collin talk about the potential of podcasting for community-building as well as an effective tip for people who want to get booked as guests on other podcasts. Join our free podcasting community today at http://salescast.community.

Trust In The Process with Chris Decker & Collin Mitchell

August 19, 2022 15:00 - 4 minutes - 4.3 MB

Starting something on your own is challenging enough. But creating your own path in a new industry can be downright intimidating. In this episode of the Salescast podcast, Chris and Collin talks about the rocky beginnings of their podcasting journey and why their initial setbacks did not hinder them from pursuing the industry. Join our free podcasting community today at http://salescast.community.

How To Drive Sales Using Your Podcast with Chris Decker & Collin Mitchell

August 18, 2022 15:00 - 4 minutes - 4.55 MB

Most people consume podcasts as a form of entertainment, but what a lot of business owners don't realize is that podcasts are a great way to drive sales as well. In this episode of the Salescast podcast, Chris Decker talks to Salescast co-founder Collin Mitchell about a few ways to generate revenue from your podcast. Collin also shares how he started his podcasting journey, which ultimately lead to the founding of Salescast. Join our free podcasting community today at http://salescast.comm...

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