Necessity Births Invention with Matt Abrahams, Part 1

SHOW SUMMARY

If there was anything positive to say about the COVID-19 pandemic, it’s that it taught people the importance of communication in our daily lives. At unprecedented speed, businesses and academic institutions alike had to quickly adapt and use technology to fill the void created by lockdowns and limited physical contact. 

In this episode of the Salescast Podcast, our host Edward Purmalis talks to Stanford lecturer Matt Abrahams on how the pandemic drastically changed the way we communicate with each other. As the host of the top-performing Think Fast, Talk Smart podcast, Matt also talks about starting a new show at the onset of the pandemic and how his interview style changed over time to meet feedback from loyal listeners. 

 

HIGHLIGHTS

The pandemic taught people the importance of communicationAcademic institutions are adopting new ways to deliver informationVirtual communication is an ever evolving field of study Matt's biggest challenges and learnings as an interviewerThe host's communication style is critical to attracting loyal listeners 

QUOTES

Matt on the important role of podcasts in dissemination information: "We believe that there are many people for whom attending a university might be challenging based on where they are in the world, where they are in their careers and in their life. So I think people want to get some access to that information and the folks I interview are bleeding edge researchers and academics doing work on information that can help people right away."

Matt on how the COVID-19 pandemic taught people the importance of communication: "As we have seen through the pandemic, communication is critical. When we were cut off from face-to-face in-person communication and had to go to a more virtual means, people really came to realize how important communication is and how some of the subtleties of communication can be lost when you change the major way through which you're doing it."

Matt on how he changed his interview style over time: "Over time, I've come to realize that where the real magic happens is when you take a question or a theme or idea and really just allow it to organically get discussed and grow and explore. So I've reduced the number of questions I prepare. I think much more about the themes I want to cover. I think about the feedback I get from our listeners."

 

You can connect with Matt and his work in the links below:

LinkedIn - https://www.linkedin.com/in/maabrahams/Podcast - https://podcasts.apple.com/us/podcast/think-fast-talk-smart-communication-techniques/id1494989268

 

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