SHOW SUMMARY

Despite being around for a few years, podcasting is still a relatively new way of disseminating information. While there is no one correct way to approach podcasting, communication pros like Think Fast, Talk Smart host Matt Abrahams have helpful tips and best practices for a more efficient and effective way to do it. 

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Matt on how he and his team approaches podcasting and communication in general. Matt also shares his formula for improvement, and advice that applies to podcasting, communication, and life in general. 

 

HIGHLIGHTS

Podcasting is best done with a teamPodcasts need to be both structured and spontaneousAsking good questions is the hallmark of confidence There is no one right way to communicateRepetition, reflection, and feedback 

 

QUOTES

Matt on encountering unfamiliar themes during an interview: "I feel like I am representing all the listeners and if I don't understand it there's a chance that many others don't understand it. And so I just ask questions and try to paraphrase and hone what the person is saying until we all get an understanding."

Matt on the fine balance between structure and free-flow in podcasting: "You need to have enough structure and framework to allow you to be creative and play, but still accomplish your goals. That's a fine balance and everybody's going to find that differently, but the goal is not the extremes where it's just complete free-flow or it's just overly structured."

Matt's formula for improvement: "You have to do it. You have to practice. You have to reflect on what's working and not working. And then you have to seek feedback. And it is through those three things that we improve our communication and many other aspects of our lives." 

 

You can connect with Matt and his work in the links below:

LinkedIn - https://www.linkedin.com/in/maabrahams/Podcast - https://podcasts.apple.com/us/podcast/think-fast-talk-smart-communication-techniques/id1494989268

 

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