Podcasting As The New Frontier Of Communication with George Leith, Part 1
Salescast™
English - August 31, 2022 15:00 - 19 minutes - 18.2 MB - ★★★★★ - 2 ratingsSociety & Culture salescast podcast growth b2b podcast sales career how do i start my podcast how to monetize a podcast business podcast sales podcast tips how to grow a podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
SHOW SUMMARY
Despite their initial similarities, the podcast is more than just a talk show in audio format published on the internet. With video becoming more popular in the podcast space, the tradition of it being only an audio format is quickly becoming passe. Podcasts are becoming an excellent way of creating intimate relationships with a very engaged audience, and industry pioneers like George Leith are paving the way.
In this episode of the Salescast Podcast, our host Edward Purmalis talks to George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about how they became one of the biggest podcasts in the business niche, their forays into video, and the strategy they used to grow their audience sustainably.
HIGHLIGHTS
Podcasting as the new frontier for scalable trainingVideo is taking over podcasting The podcast can be an excellent tool for lead generationPodcasters need to be responsible with the content they release Content on the internet is evergreenA clearly defined strategy will help you grow your audience
QUOTES
George on video podcasting: "One of the things that we found by not being on Youtube and doing any of the streaming shows, so we're just relying on the podcast networks, it's kind of that build it and they will come. As we added the show to other networks like iHeart and Amazon and Google podcasts, you see a natural lift by having a larger distribution. So I'm excited to bring it to Youtube, probably should have done it a hell of a lot earlier."
George talking about their podcast strategy: "We have one guest that represents the type of ideal customers that we're trying to attract. We have one guest a month that represents the products and services that we sell through our ecosystem. We have one guest that is a subject matter expert around a topic that we may be teaching that month or that quarter.”
You can connect with George and his work in the links below:
Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811LinkedIn: https://www.linkedin.com/in/georgeleith/If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.