Consistency Is Where The Magic Happens with George Leith, Part 2
Salescast™
English - September 01, 2022 15:00 - 19 minutes - 17.5 MB - ★★★★★ - 2 ratingsSociety & Culture salescast podcast growth b2b podcast sales career how do i start my podcast how to monetize a podcast business podcast sales podcast tips how to grow a podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
SHOW SUMMARY
Like all things worth doing, running a successful podcast that delivers value to your listeners while simultaneously generating revenue for your business doesn’t happen overnight.
In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about the intricacies of the podcast as a medium, and how to get executive buy-in if you're running a podcast as a marketing tool for a company.
HIGHLIGHTS
The difference of interviewing for a podcast vs radioGeorge's recipe for successWith more listeners comes greater responsibilityTips for getting people to guest on your show The balance between delivering structure and spontaneity Have a vision that drives you everyday and stick with it
QUOTES
George's advice for podcasters that need to up their game: "Making sure that you're able to come up with strong metrics to prove ROI, training the team properly on what we're going to need to be able to deliver a great episode, and then taking that personal responsibility that George needs to up his game. Start listening to other great interviewers. Start watching other great interviewers."
George on what he learned after building out a podcast from the ground up: "The one thing I like to tell people when they ask what have you learned most about building out a podcast, it's stick with it. You're not going to get instant gratification. You're not going to walk in one day after three episodes and have listeners in 50 different countries, 20,000 uniques — it just doesn't happen. It takes time. And the consistency is where the magic happens."
You can connect with George and his work in the links below:
Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811LinkedIn: https://www.linkedin.com/in/georgeleith/If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.