Most podcasts start as a way to generate revenue for a company or an individual. This was not the case for our guest, who started interviewing people to learn from them first and foremost, not expecting to build an engaged audience in the process. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Ryan Hawk about how his love of learning led him to start the Learning Leader Show and offers advice on how to achieve consistent success in content creation. 

 

HIGHLIGHTS

The podcast as a learning tool and full-time work Early success and loving the process of work Align your content schedule with your listeners' habits Ryan's recipe for consistencyTelltale signs of a good podcast episode Ryan's ideal guest Word-of-mouth is still the strongest marketing method 

 

QUOTES

Ryan on why he started podcasting: "The podcast was my form of a leadership PhD program. The only difference was that while I wouldn't get the certification from a university, I would hopefully gather better learning through my own curiosity of choosing my personal professors where I could ask them questions, record those conversations and share with others while learning in public."

Ryan describes his ideal guest: "They've sustained excellence over an extended period of time, and most importantly, they know why. So if you've done well, I'm going to ask questions that are going to force you to deconstruct the process as to why."

 

You can connect with Ryan and his work in the links below:

LinkedIn: https://www.linkedin.com/in/ryanhawk12/Twitter: https://twitter.com/RyanHawk12The Learning Leader Show: https://podcasts.apple.com/us/podcast/the-learning-leader-show-with-ryan-hawk/id985396258

 

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