SHOW SUMMARY

Podcasts, formerly an obscure way to access information via audio, have become irrevocably mainstream. May it be bedroom enthusiasts or full fledged production companies, anybody can start a podcast to reach millions of listeners around the world. What separates successful podcasts with millions of listeners from the rest, however, is the amount of dedication, effort, and consistency put into them.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Tenbound CEO David Dulany and David Dember, the host of the Sales Development Podcast on all things podcasting, content creation, and standing out from the competition. 

 

HIGHLIGHTS

Dark social matters, even though you can't measure it Standing out in a sea of content takes a lot of work There's an audience for everything in podcasting If it serves a need, it's worth doingYou can make podcasting as you're full-time career 

 

QUOTES

David Dulany on standing out over the competition: "The biggest challenge today is just attention because there's so many great resources and in our industry, a lot of software companies have a content engine. And they're creating amazing content constantly that we're trying to keep up with."

What David Dember really loves about content creation: "More than anything else with the podcast, I just love building organic relationships because if you do, you become a trusted advisor. So if someone's really not having a great day, or something else is going on, you can be able to actually listen and if there's a solution that will be able to help them, great. And if not, let's continue to just become friends and get to know each other."

David Dulany on the value of learning the nitty gritty of a medium: "You can get in a rut of just thinking that channel doesn't work or that medium doesn't work. But actually, you're just doing it wrong. You're just not creating a podcast that's appealing visually or stuff like that. So there's always something to learn."

You can connect with David Dulany and David Dember and in the links below:

Signup for the Tenbound newsletter - https://www.tenboundplus.com/free-access?r_done=1LinkedIn (David Dember) - https://www.linkedin.com/in/daviddember/LinkedIn (David Dulany) - https://www.linkedin.com/in/davidkdulany/The Sales Development Podcast - https://tenbound.com/podcast/

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