Find Your Niche, Occupy It, Then Dominate It with David Dulany & David Dember, Part 1

SHOW SUMMARY

There will always be a price for innovation, and choosing the unbeaten path is risky, but fortune will always favor the bold. Such is the story of our guests, who started podcasting in 2016 and decided to find a niche that not many had occupied before: sales development. 

In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tenbound CEO David Dulany and David Dember, the host of the Sales Development Podcast about finding an underserved sector, fill the need, and dominate it by setting a high standard for those who are bound to follow your example. 

 

HIGHLIGHTS

How and Why Tenbound got startedAnybody can start a podcast, but it takes a lot more to keep it goingThe tech industry is experiencing a shakedownEverything is an ad now, it's tough to stand outPreparation meets opportunity

 

QUOTES

David Dulany on the state of podcasting when they started in 2016: "Even at that time, people were saying podcasting is over, podcasting is dead. There's too many podcasts and stuff like that. And this is like six years ago. It was interesting that, ‘No dude. Podcasting is not dead. It's actually an awesome medium for so many different things.’"

David Dulany on the mission of the Sales Development podcast: "I always looked at it that there's a lot of super smart people that are doing this. They're doing it really really well. And you never talk to them because they're in the office or now with COVID. They're at home working remotely. They're heads down. They're not trying to become a guru or something in the market. But they have all this great information. It's like how can we surface this and share it and make it useful for people."

David Dember's process on researching his guest: "Being a better host, it's once again understanding the individual. Not only understanding the role. So for example, I end up going to someone's LinkedIn page and I don't have much information about their actual day-to-day. Like someone could have the Head of Global Sales Development, there might not be much research on that. I'll take it a step further. I'll go into Indeed.com and I'll round up going to Jobs and typing on that search specifically to understand their KPIs. If I understand their KPIs that's going to be one bucket for me to really identify how we're going to have a conversation."

You can connect with David Dulany and David Dember and in the links below:

LinkedIn (David Dember) - https://www.linkedin.com/in/daviddember/LinkedIn (David Dulany) - https://www.linkedin.com/in/davidkdulany/The Sales Development Podcast - https://tenbound.com/podcast/

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