SHOW SUMMARY

The ingredients for podcasting success are simple. Be consistent with your releases and get interesting guests. But as it usually does, there is more to it than meets the eye. In this episode of the Salescast Podcast, our host Edward Purmalis talks to business strategist, author, and podcaster Adam Strong about his thoughts on podcasting, the steps he took to take his podcast to the next level, and why famous guests are not necessarily the best guests for your show. 

Adam Strong is the Director of WOW at The Game Changers Global, author of Play the Game: How to Win in Today’s Changing Environment, and the host of The Game Changers Experience Podcast. 

 

HIGHLIGHTS

How Adam got into podcasting Consistency is critical to success in podcasting Podcasting is a long game Relationships are critical for podcasts 

 

QUOTES

Adam on building loyalty with your audience: "When you start building up an audience, you start building up loyalty with your audience. And so they have an expectation that, if you're going to release a show and say, Tuesday at 5 AM, then they're going to expect that show without excuses. They don't care about your excuses. They want to know that they're going to listen to your podcast. That's how you create loyalty."

Adam's approach on starting a relationship with potential guests: "With my guests, I ask them if they would be open to doing sort of a 15, 20-minute get to know each other. I want to see how the energy, how the chemistry is going to work. I wanna know what's important to you."

Adam on why you need to be picky with your guests: "You just have to make sure that you're bringing the right guests and not coming from a place of desperation rather in a place of value more than anything else."

 

You can connect with Adam Strong and their work in the links below:

LinkedIn - https://www.linkedin.com/in/adamistrong/Book - https://www.goodreads.com/book/show/59426841-play-the-gamePodcast - https://podcasts.apple.com/gb/podcast/the-game-changers-experience/id1518654325

 

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