An Inside Look At The Makings of a Successful Podcast with Richard Doherty, Part 2

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Richard Doherty, host of the Fintech Scaling Show. They talk about the primacy of actual physical outcomes over KPIs and the state of the Fintech podcasting space. Richard also shares the hard work that he did to market his podcast such as writing good show notes and optimizing your Google search presence.

 

HIGHLIGHTS

Going beyond KPIs and towards practical outcomes A happy workforce is a productive and profitable oneThere's still a lot of room for growth in the Fintech podcasting spaceTips for marketing your podcast Create more ways for people to find you via additional content

 

QUOTES

Richard explains why there aren't a lot of Fintech shows: "It's all about know-how. It's quite a complex world and it's a world that you have to live in and be in to understand. On top of that, there's only a certain percentage of people that actually like talking."

Richard gives some tips on how to market a podcast: "I think writing some really good and clear show notes with clear wording helps people understand whether they want to jump in to that show or not. Without that, it's a bit messier. You can lose people."

You can connect with Richard and his work in the links below:

LinkedIn: https://www.linkedin.com/in/rhdoherty/Website: https://scaleupconsulting.co.uk/Fintech Scaling Show: https://podcasts.apple.com/us/podcast/the-fintech-scaling-show/id1564085722Unlock Hidden Profit Zones (Free Ebook): https://scaleupconsulting.co.uk/sign-up/

 

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