A Fool Proof Guide on Community Engagement with Richard Doherty, Part 1

Creating a thriving community especially online is often easier said than done. It takes a lot of hard work, passion, and pure intention to attract engaged listeners who not only consume content, but also contribute value to the rest of the group. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Richard Doherty, the host of the Fintech Scaling Show on building a thriving community online, his passion for fintech, and how to monetize engagement while still focusing on serving the community.

 

HIGHLIGHTS

Podcasts are excellent for engaging with the community Reaching a global audience through a very active and engaged communityExciting things are happening in the fintech spaceThe ideal community member is the participative oneHow to earn the trust and engagement of people onlineGoing beyond content marketing 

 

QUOTES

Richard describes the amount of work he had to do achieve success: "Through hard-won knowledge and inviting people to the show, asking people for referrals, asking people to come to one-on-one sessions, getting people around roundtables, hosting different types of events off the back of my podcast, all of a sudden I had something around a thousand plus fintech leaders from across the globe."

Richard on why he loves actually talking to people: "I'm a huge advocate of participation. There's a human element here. I love Slack, I love Discord, I love LinkedIn. But you know what, know what I love better and most of all? I love chatting to people. Like we're chatting now. We're in a slightly different part of the world now which is all cool, but it feels real."

Richard on earning people's trust online: "You have to show people that firstly, they can trust you. Secondly, that you are authentic. And thirdly, that you have some sort of presence online that they can look through and understand who you are, what you do, why you do it, who you stand for. And only then would they potentially want to lean in and have a discussion about the commercial angle. And I'm cool with that." 

 

You can connect with Richard and his work in the links below:

LinkedIn: https://www.linkedin.com/in/rhdoherty/Website: https://scaleupconsulting.co.uk/Fintech Scaling Show: https://podcasts.apple.com/us/podcast/the-fintech-scaling-show/id1564085722Unlock Hidden Profit Zones (Free Ebook): https://scaleupconsulting.co.uk/sign-up/

 

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