CMI Weekly Wrap
88 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 20 ratingsContent Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.
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Episodes
Episode #86 - Why is It Harder to Stop Than to Start?
September 10, 2020 11:45 - 12 minutes - 10.6 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020. HELP BUILD THE NEXT WEEKLY WRAP See a content marketing example, idea, or article that moves you (whether it's good or bad)? Move it on over to us via this short form. Or...
Episode #85 - Should Your Brand Enter Controversial Conversations?
September 02, 2020 20:16 - 36 minutes - 29.7 MBIn this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020. INTERVIEW OF THE WEEK Joe Pulizzi, founder, Content Marketing Insti...
Episode #84- Do Me a Favor: Playing Chicken With Audience Trust
August 26, 2020 19:18 - 34 minutes - 27.6 MBIn this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020. INTERVIEW OF THE WEEK Robert’s guest this week is Brian Kavanaugh, director of North American field and globa...
Episode #83 - Can You Add More to Scale Your Content Strategy?
August 19, 2020 17:37 - 36 minutes - 29.5 MBIn this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020. INTERVIEW OF THE WEEK Robert’s guest this week is Kate O’Neill, founder...
Episode #82 - Should You Stop Trying to Make Your Content One of a Kind?
August 12, 2020 17:00 - 35 minutes - 28.8 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020. NEWS ITEM OF THE WEEK How to Get More from Your Social Media Part...
Episode #81 - How Are Marketers Embracing the Chaos?
August 05, 2020 13:30 - 33 minutes - 27 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020. INTERVIEW OF THE WEEK My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social m...
Episode #80 - Wants vs. Needs: Is the Debate Even Necessary?
July 30, 2020 18:44 - 35 minutes - 28.9 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in content. And he shares an article packed with ideas for making your content more engaging. And that’s a wrap for the week ending July 31, 2020. NEWS ITEM OF THE WEEK Content Marketing Spending Rising Sharply https://www.ana.net/content/show/id/6127...
Episode #79 - All Audiences Are Not Good Audiences
July 23, 2020 15:19 - 36 minutes - 82.8 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020. NEWS ITEM OF THE WEEK Why Does Search Suck? https://www.mediapost.com/publications/a...
Episode #78 - Celebrate Diversity of Purpose and the Purpose of Diversity
July 15, 2020 13:16 - 38 minutes - 87.7 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in marketing as in media. And he shares an article that explains how to be purposeful with your purpose-driven content. And that’s a wrap for the week ending July 17, 2020. NEWS ITEM OF THE WEEK Facebook boycott leaders ‘disappointed’ after meeting with...
Episode #77 - The Bad News (and the Good) about 2020
July 09, 2020 16:06 - 33 minutes - 76.5 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020. NEWS ITEM of the Week Gartner CMO Spend Survey Shows H...
Episode #76 - Are You Squeezing Out All the Big Ideas and Great People?
July 01, 2020 18:09 - 35 minutes - 29 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he points to an article that offers 18 ideas to squeeze yourself out of writer’s block. And that’s a wrap for the week ending July 3, 2020. NEWS ITEM of the Week Trump Suspends Visas Allowing Hundreds...
Episode #75 – Are You Working With Flat-Earth Marketers?
June 25, 2020 18:03 - 35 minutes - 28.7 MBIn this week’s episode, Content Marketing Institute’s Robert Rose wonders if we’re marketing on a flat earth. He talks with Content Monsta’s A. Lee Judge about whether marketing is keeping its fair share of budget – and about all things video. And he points you to an article about when to make (and when to break) content rules. And that’s a wrap of the week ending June 26, 2020. NEWS ITEM OF THE WEEK Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests https://www....
Episode #74 - Are You Measuring the Right Things?
June 17, 2020 19:49In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020. NEWS ITEM OF THE WEEK Google Expects Quarantine Consumer Trends to Outlas...
Episode #74 - Are You Measuring the Right Things?
June 17, 2020 19:49In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020. NEWS ITEM OF THE WEEK Google Expects Quarantine Consumer Trends to Outlas...
Episode #73 - The Power of a Pause: More Effective Than Words?
June 10, 2020 15:01 - 37 minutes - 30 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we wait long enough to speak. He shares a fresh take on research into content paywalls as a business model. Randy Wootton of Percolate joins Robert to talk about how brand publishing is changing. And, finally, Robert points out an article on how content marketers must push back against racism and inequity in our professional environment. And that’s a wrap for the week ending, June 12, 2020. NEWS ITEM OF ...
Episode #72 - Bounce Back? Nope. What You Should Prepare for Now
May 27, 2020 18:12 - 37 minutes - 30.1 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020. NEWS ITEM OF THE WEEK Marketers should be planni...
Episode #71 - You Can Never Save Time, But You Can Use It Wisely
May 21, 2020 14:23 - 37 minutes - 30.5 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy and the differences in approach between B2B and B2C companies. Finally, Robert points to an articl...
Episode #70 - Patience Wearing Thin? How to Fatten it Up
May 13, 2020 14:12 - 36 minutes - 29.7 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15. SPONSOR SiteC...
Episode #69 - Break the Rules the Right Way
May 07, 2020 14:43 - 39 minutes - 32.3 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020. SPONSOR SiteCore ...
Episode #68 - Follow the Search for Better Answers
April 29, 2020 20:02 - 37 minutes - 30.6 MBIn this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that’s a wrap for the week ending May 1, 2020. SPONSOR SiteCore Organizations all over the world are being forced...
Episode #67 - Time to Ask What, So What, and Now What?
April 22, 2020 18:38 - 37 minutes - 30.4 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24,...
Episode #66 - Do You Really Care How Your Audiences Are Doing?
April 15, 2020 16:02 - 38 minutes - 31.5 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering how you’re doing (and he really wants to know the answer). He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert talks with Tanzen Consulting’s Carrie Hane about content design, new operational models, and how we get to a new normal with better content strategies. Plus he points you to an article about Agile marketing principles that’s especially relevant today. ...
Episode #65- Take Time to Do Nothing for Better Productivity
April 08, 2020 13:54 - 39 minutes - 31.8 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the quantity vs. quality content strategy (spoiler alert: that might not be the best idea). Robert chats with CMI Creative Director Joseph “JK” Kalinowski about taking time for creativity. And he points you to an interview with that master (and scholar) of cr...
Episode #64 - What Is Your Brand's Responsibility to Content Now?
April 01, 2020 21:53 - 39 minutes - 31.7 MBIn this week’s episode, Content Marketing Institute’s Robert Rose asks what exactly our responsibility to digital content is now. He offers a fresh take on an article that suggests consumers don’t trust digital marketing. Leadtail CEO Carter Hostelley talks with Robert about managing B2B social right now – and preparing for the new normal. And finally, Robert points you to an article that explains what to expect when you’re experimenting. And that’s a wrap of the week ending April 3, 2020. ...
Episode #63 – Which Content Marketers Will Do Well in the Post-Shutdown World?
March 26, 2020 15:25 - 38 minutes - 31.3 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering when we can just “say when.” He explores how a kumbaya moment between consumer and B2B magazines may offer a new model for content monetization for brand publishers. He talks with Brainrider’s Jon Kane about content marketing in these challenging (and rapidly changing) times. And he points you to an article that will help you decide when (and how) the news should disrupt your content calendar. And that’s a wrap fo...
Episode #62 - The New and Future Reality of Virtual Events
March 19, 2020 17:02 - 37 minutes - 30 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we all need to watch our tone. He shares a news article about in-person events that makes him think of that fortune-cookie game – instead of adding the phrase “in bed" to the end, just add the word virtual to the title. Plus he talks with marketing consultant Dennis Shiao about the right way to do virtual events. And finally he points you to an article about the magic of ghostwriting. And that’s a wrap fo...
Episode #61 - How to Make Content Your Brand’s Safety Net
March 11, 2020 18:16 - 39 minutes - 31.6 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explores how content can act as a safety net. He shares a fresh take on a new claim that CMO shine (and pay) is on the decline. Robert chats with Megan Gilhooly about how content teams can find data about everything from the customer experience to the customer journey and customer sentiment. And he points you to an article about the right and wrong way to use vanity metrics. And that’s a wrap ending March 13, 2020. SPONSOR ...
Episode #60 - Don’t Stifle Your Opinions or Your Creativity
March 04, 2020 15:11 - 36 minutes - 29.8 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re spiraling into silence – and what we can do about it. Plus he talks about whether Salesforce’s acquisition of The CMO Club is the first of many. Robert chats with Jason Miller about how creativity may be the only real edge we have over machines. And finally he shares an article that explores the power behind purpose-driven brands. And that’s a wrap of the week ending March 6, 2020. SPONSOR Kapost...
Episode #59 - Avoid Predictions and Analyze the Possibilities of the Future
February 26, 2020 17:15 - 36 minutes - 29.1 MBIn this week’s episode, Content Marketing Institute’s Robert Rose wonders about stories from the future. He looks at AdAge’s content marketing awards – and finds them to be aged ads. Plus, he talks with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And finally, he shares several articles about future-proofing your content marketing strategy. And that’s a wrap of the week ending Feb. 28, 2020 SPONSOR KAPOST So let me tell you a story …...
Episode #58 - The Truth in Content Marketing: What Is and What Ought to Be
February 20, 2020 17:30 - 35 minutes - 65 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explores the difference between what is true and what ought to be true. He shares a news article about the problem with advertising and data. Plus, he talks with the authors of a new book about the internal workings of content marketing. And finally, he recommends an article that gives you three strategies for connecting with your audience (hint: start with mutual truths). And that’s a wrap for the week ending February 21, 202...
Episode #57 - Stop Wasting Time on Lengthy Content Strategy Docs and Learn to Love Planning Again
February 12, 2020 18:46 - 34 minutes - 48.2 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explores the trap between strategy and planning. He offers his take on a new article that claims publishing less content is helping publishers grow their audiences. Plus, veteran content marketer Rich Schwerin shares his thoughts about the business challenges of content strategy today. And finally Robert points you to an article about deconstructing a content marketing platform to come up with a better content marketing plan. ...
Episode #56 - Under Pressure? Don’t Worry, Stop Overthinking
February 05, 2020 16:13 - 35 minutes - 49.4 MBIn this week’s episode, Content Marketing Institute’s Robert Rose offers a more productive alternative to worry and shares his fresh take on the role of content marketing in brand activism. Julia McCoy joins Robert to talk about how following her gut instinct – even when it scared her – helped her build a profitable content marketing business that ended up being a true lifeline. Finally, he points out an article that will help you quit worrying and fix the inefficiencies in your content pipe...
Episode #55 - The Power of Disruption and Risk in Content Marketing
January 29, 2020 15:34 - 37 minutes - 51.2 MBIn this week’s episode, Content Marketing Institute’s Robert Rose remembers the disruptive influence of Clayton Christensen. Plus he offers his take on a World Economic Forum report that names content and marketing as the jobs of tomorrow. He talks with Rebecca Geier about taking risks and the importance of “just doing it” in content marketing. And finally, he shares an article about an alternative way to think about audience personas. And that’s a wrap for the week ending January 31, 2020. ...
Episode #54 - Don’t Crumble After Privacy Laws and Google Cookie Practices Change
January 22, 2020 19:04 - 36 minutes - 50.6 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explores why leading change is so hard (and how to make it easier). Plus, he shares his take on Google’s new cookie “monster” plan. He talks with Tim Walters about changing the surveillance culture in marketing. And finally, he shares an article about content management and technology struggles that will make you feel less alone. And that’s a wrap for the week ending January 24, 2020. SPONSOR ContentTECH Summit 2020 Whe...
Episode #54 - Don’t Crumble After Privacy Laws and Google Cookie Practices Change
January 22, 2020 19:04In this week’s episode, Content Marketing Institute’s Robert Rose explores why leading change is so hard (and how to make it easier). Plus, he shares his take on Google’s new cookie “monster” plan. He talks with Tim Walters about changing the surveillance culture in marketing. And finally, he shares an article about content management and technology struggles that will make you feel less alone. And that’s a wrap for the week ending January 24, 2020. SPONSOR ContentTECH Summit 2020 Whe...
Episode #53 - Is Your Work a Passion, a Love, Or Something Else?
January 15, 2020 14:34 - 33 minutes - 45.6 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explores the difference between passion and love when it comes to work. Plus he shares his take on an article describing how the workplace will change in 2020. He talks with CMI’s Cathy McPhillips about marketing to marketers, new lead-gen challenges, and where content marketing is going this year. And finally, he shares an article on how to make sure your content survives the committee process. And that’s a wrap for the week ...
Episode #52 - Your Prescription for Healthier Perceptions and Content Impact
January 08, 2020 14:26 - 36 minutes - 49.9 MBIn this week’s episode, Content Marketing Institute’s Robert Rose is trying to get a perspective on perception. Plus he shares his take on the news that advertising as we know it is (mostly) dead. He also talks with Ahava Liebtag about how to overcome the gap between perception and reality in what executives think audiences want vs. what audiences really want. And finally, he points to an article that gives a firsthand account of a patient’s health-care content journey. And that’s a wrap for...
Episode #51 - This is What to Do When People Don't Get Content Marketing
January 02, 2020 13:32 - 37 minutes - 51.8 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explains what to do when execs just don’t get it. Plus, he offers a fresh take on an article that predicts content marketing will be a life ring for journalists. He talks with consultant (and jazz musician) Alan Schulman about helping business leaders see content as so much more than campaigns. And he points out an article that will help you make sure your C-suite really does get it. That a wrap for the week ending January 3, ...
Episode #50 - Why You Should Stress Out Your Fans
December 18, 2019 14:11 - 36 minutes - 50.2 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explains why we should work harder to stress out our audience – in a good way. Plus, he offers a fresh take on a new article that says marketers are increasingly creeping people out (and some ideas on how not to). He talks with marketing legend David Meerman Scott about what marketers get wrong about content – and what they can do about it. And finally, he points you to an article about three toy brands that inspire fans with ...
Episode #49 - Mistaking Failures for Mistakes
December 12, 2019 15:05 - 36 minutes - 50.2 MBIn this episode, Content Marketing Institute’s Robert Rose explores the difference between mistakes and failures in light of the viral-for-the-wrong-reason Peloton ad. Plus, he offers a fresh take on a news piece that explains how The Wall Street Journal uses audience data to keep subscribers coming back. He also chats with Jay Acunzo about creativity, show design, and holding audience attention. And he shares a post that outlines five common mistakes you might be making with your content ma...
Episode #48 - Should Data Really Be in the Content Driver’s Seat?
December 04, 2019 16:49 - 35 minutes - 49.3 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explores whether a Moneyball approach to content can predict the stories we should tell. Plus, he offers his take on a news story that suggests the age of customer experience is over. And he talks with Cathy McKnight about the difficulty of (fairly) measuring content’s impact. Finally, he shares an article that will lead you to a shiny new metadata strategy. And that’s a wrap for the week ending December 6, 2019. SPONSOR C...
Episode #47 - Through the Lens of Gratitude
November 26, 2019 18:50 - 35 minutes - 49.4 MBIn this episode, Content Marketing Institute’s Robert Rose explores how viewing the world (and work) through a lens of gratitude changes everything. Plus, he rounds up some of the best news you might have missed this year and shares highlights from some favorite interviews. And finally, he points you to inspiring content marketing examples to review while you’re trying to resist the temptation to do some online shopping. And that’s a wrap for the week ending November 29, 2019. NEWS ITEMS o...
Episode #46 - Digging Into the Marketing Measurement Myth
November 20, 2019 14:36 - 38 minutes - 52.8 MBIn this week’s episode, Content Marketing Institute’s Robert Rose explores whether measurement really matters. Plus, he digs into new research that claims to reveal the “moment of next.” He chats with Scott Monty about what Mr. Rogers can teach us about business. And he points out an article that gets to the heart of metrics that matter in demand and lead gen. And that’s a wrap for the week ending November 22, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April...
Episode #45 - Leaders who can’t teach, can’t change
November 13, 2019 14:24 - 34 minutes - 48.2 MBIn this episode, Content Marketing Institute’s Robert Rose explores whether we can be taught to learn by learning to teach. Plus, he digs into the news that Xerox is building a storytelling team. He chats with the one and only Ann Handley about how to just say no to more content. And finally, he points you to the full results of our latest research into B2B content marketing plans and practices. And that’s a wrap for the week ending November 15, 2019. SPONSOR ContentTECH Summit 2020 Wh...
Episode #44 - The Future of Happiness
November 06, 2019 18:28 - 35 minutes - 49.1 MBIn this episode, Content Marketing Institute’s Robert Rose explores whether we can accurately predict which career moves will lead to happiness. Plus, he shares an article that suggests complying with privacy regulations presents a surprising competitive advantage. He talks with Brad Berens of the Center for the Digital Future at USC Annenberg about thinking exponentially rather than incrementally about the future. Finally he shares an article about what it means to play the long game when i...
Episode #43 - How to Plan for Spontaneity
October 30, 2019 16:40 - 35 minutes - 49.2 MBInstead of enhancing our spontaneity, tech seems to have squeezed it out of our lives. In this episode, Content Marketing Institute’s Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he interviews Kathy Klotz-Guest about how to promote a culture of experimentation in business; and he shares an article about how chinchillas and bacon help you write better content. And that’s a wrap fo...
Episode #42 - What Are You Afraid Of?
October 23, 2019 18:15 - 36 minutes - 66.3 MBIn this episode, Content Marketing Institute’s Robert Rose explores marketers’ fears and how to handle those marketing bumps in the night. Plus, he offers his take on the startling news Verizon is moving from publishing to commerce; he interviews creative agency leader and teacher Jonathan Kranz about how to differentiate through content; and he points to an article that might just have you and your agency singing kumbaya. And that’s a wrap for the week ending October 25, 2019. SPONSOR C...
Episode #41 - Is TV Advertising the Next Frontier for Content Marketing?
October 16, 2019 16:27 - 34 minutes - 63.6 MBWe all want to think there’s true meaning in the work we do. In this episode, Content Marketing Institute’s Robert Rose questions why we create the content we create. Plus, he offers a fresh take on a news piece about how Best Buy might just be your next media buy; an interview with the founder of the Native Advertising Institute; and an article that will help you do native advertising the right way. And that’s a wrap for the week ending, October 19, 2019. SPONSOR Demand Generation Summi...
Episode #40 - Are You the Most Interesting Voice in the Room?
October 10, 2019 13:31 - 37 minutes - 68.5 MBIn this episode, Content Marketing Institute’s Robert Rose explores how to find the heart in your thought leadership. Plus, he offers his take on an article suggesting publishers’ hearts aren’t in the subscriber game; interviews the author of a business book that offers surprising lessons from American transcendentalists; and he points to an article that will help give your content more heart and soul. And that’s a wrap for the week ending October 11, 2019. SPONSOR Demand Generation Summ...
Episode #39 - Is Culture Eating Your Content Strategy for Breakfast?
October 02, 2019 18:23 - 17 minutes - 24.1 MBIn this episode, Content Marketing Institute’s Robert Rose explains why you may need to create a new corporate culture club rather than fixing what exists. Plus, he offers a fresh take on a news piece that asks whether the days of TV advertising are finally over; laments how a tech snafu ate his interview; and points you to an article that explains why the content technology process is failing you. And that’s a wrap of the week ending October 4, 2019. SPONSOR: The Content Advisory The ...