Episode #54 - Don’t Crumble After Privacy Laws and Google Cookie Practices Change

CMI Weekly Wrap

English - January 22, 2020 19:04 - 36 minutes - 50.6 MB - ★★★★★ - 20 ratings
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Previous Episode: Episode #54 - Don’t Crumble After Privacy Laws and Google Cookie Practices Change

Next Episode: Episode #55 - The Power of Disruption and Risk in Content Marketing

In this week’s episode, Content Marketing Institute’s Robert Rose explores why leading change is so hard (and how to make it easier). Plus, he shares his take on Google’s new cookie “monster” plan. He talks with Tim Walters about changing the surveillance culture in marketing. And finally, he shares an article about content management and technology struggles that will make you feel less alone. And that’s a wrap for the week ending January 24, 2020.

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NEWS ITEM OF THE WEEK

Winners, losers and fallout from Google’s plan to drop cookies

https://digiday.com/marketing/winners-losers-fallout-googles-plan-drop-cookies/

INTERVIEW OF THE WEEK

Tim Walters

Principal strategist & Privacy Lead

The Content Advisory

Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a contributing analyst for TechGDPR. In his writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CXM) – while also respecting the privacy and personal data of consumers.

Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software, Earlier, he was a professor at the University of Rochester and New York University.

OUR CONTENT MARKETING IDEA OF THE WEEK

The Struggle is Real for Content Management and Technology [New Research]

https://contentmarketinginstitute.com/2019/04/content-management-technology-research/