Episode #55 - The Power of Disruption and Risk in Content Marketing

CMI Weekly Wrap

English - January 29, 2020 15:34 - 37 minutes - 51.2 MB - ★★★★★ - 20 ratings
Business contentmarketingnews contentmarketingtrends digitalmarketing marketingnews marketingtrends Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode #54 - Don’t Crumble After Privacy Laws and Google Cookie Practices Change

Next Episode: Episode #56 - Under Pressure? Don’t Worry, Stop Overthinking

In this week’s episode, Content Marketing Institute’s Robert Rose remembers the disruptive influence of Clayton Christensen. Plus he offers his take on a World Economic Forum report that names content and marketing as the jobs of tomorrow. He talks with Rebecca Geier about taking risks and the importance of “just doing it” in content marketing. And finally, he shares an article about an alternative way to think about audience personas. And that’s a wrap for the week ending January 31, 2020.

SPONSOR

ContentTECH Summit 2020

Where: San Diego, CA USA

When: April 20-22, 2020

The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.

At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

BONUS: Use the code ROSE100 and you’ll save $100 on registration

NEWS ITEM of the Week

These are the jobs of the future

https://www.linkedin.com/feed/news/these-are-the-jobs-of-the-future-4043681/

INTERVIEW of the week

Rebecca Geier

CEO, Advisor at RIVE

With nearly 30 years of business leadership experience with engineering companies large and small and named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca’s passion is advising engineering executives to realize their vision.

Listen in to our discussion, then learn more about Rebecca:

Visit her website rivevisor.com

Find her on https://www.linkedin.com/in/rebeccageier/

OUR CONTENT MARKETING IDEA of the WEEK

An Alternative Approach to Developing Content Marketing Personas

https://contentmarketinginstitute.com/2018/04/alternative-content-marketing-personas/