Episode #56 - Under Pressure? Don’t Worry, Stop Overthinking
CMI Weekly Wrap
English - February 05, 2020 16:13 - 35 minutes - 49.4 MB - ★★★★★ - 20 ratingsBusiness contentmarketingnews contentmarketingtrends digitalmarketing marketingnews marketingtrends Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode, Content Marketing Institute’s Robert Rose offers a more productive alternative to worry and shares his fresh take on the role of content marketing in brand activism. Julia McCoy joins Robert to talk about how following her gut instinct – even when it scared her – helped her build a profitable content marketing business that ended up being a true lifeline. Finally, he points out an article that will help you quit worrying and fix the inefficiencies in your content pipeline. And that’s a wrap for the week ending February 7, 2020.
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NEWS ITEM of the Week
Content Activism Can Help Brands Shape A Positive Future
INTERVIEW of the week
Julie McCoy, CEO, Express Writers
Julia McCoy is a serial content marketer, entrepreneur, and author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, Julia has been named an industry thought leader in content marketing by Forbes and is the author of two bestselling books, founder of The Content Hacker, and educator. Julia has a passion for sharing what she knows in her books and in her online courses. Her latest book, Woman Rising, is a memoir that chronicles how she escaped from a religious cult and rebuilt her life
Listen in to our discussion, then learn more about Julia:
Visit womanrisingproject.org
Read the Express Writers blog
Follow her on Twitter @juliaemccoy
OUR CONTENT MARKETING IDEA of the WEEK
Fix These Big Inefficiencies in Your Content Pipeline
https://contentmarketinginstitute.com/2020/01/inefficiencies-content-pipeline/